Debenhams: Business Analysis

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Within a company such as Debenhams, communication is a huge factor in successfully running a professional business. These types of customer communication are split into two different types; formal and informal. Whether this is communicating to employees or customers all types and forms of communication will be used. Verbal communication will be a daily way of communicating within Debenhams. The simplest way this is demonstrated is conversation, staff will make conversation with customers to learn more about what they are buying and why and to create a friendly, laid back environment. Ways staff will communicate only with each other is through meetings and presentations. These can be either separate or merged together, but the business is likely to have regular meetings (mainly with management) about sales and products and will then present any new products or changes in the business or in the singular shop to the staff.

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