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Defender Direct Inc.

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Unit 9 Defender Direct, Inc.: A Business of Growing Leaders Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Lissete Duran-Pereira Professor: Dr. Andryce Zurick Date: October 3rd, 2016 Name of Case Study Company Name: Defender Direct, Inc.: A Business of Growing Leaders Topic of the Week: Leadership, Policy, and Culture Synopsis of the Situation Defenders Direct Inc. was started by Dave Lindsey as a home business in 1998. Lindsey started the company with the family savings of $30,000 and it has grown ever since. The company was originally known as Defender Security Co. and it became the largest security dealer in the Midwest. As of right now Defenders Direct Inc. has over 1500 employees and 120 offices in about 40 states. …show more content…

Defenders Direct Inc. should be constantly reinventing the company to keep the competitive edge 2. Defenders Direct Inc. should consider sourcing long-term finances like debt. 3. Defenders Direct Inc. should look into expanding into car security systems. Selected Solution to the Problem When looking to expanded, Defenders Direct Inc. should consider something like debt financing. When combining debt financing with a short term sources, the long term debt capital will be cheaper. To increase the diversity productivity and flexibility for the company, Defenders Direct Inc. should invest in more marginal capital expenditure projects. Debt capital is beneficial because the providers of the debt will not try to control the affairs of the company. This will allow the company to grow without having to worry about any interference from the capital providers. Implementation the debt capital that Defenders Direct Inc. needs would be raised by an independent debt capital market. How this markets work is that they identify the new sources of capital and strategic investors. After they associate this investors with the right companies that requires the

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