Dell Marketing Strategy

The American middle class is supposed to be living the American dream life. They would be able to afford a home, 1-2 cars, take 1-2 vacations within a year, be able to send their children to college and live comfortable lives. Middle class Americans would shop stores such as Wal-Mart and Kmart and splurge on department

Have you ever referred to someone as “high class,” “middle class,” or “low class?” The article “Class In America” is a very educated read and describes the way people are characterized by their “class.” I think that this article informs all types of readers and allows people to see how people are grouped based on themselves. “Class in America” is written to show and prove to society that people do not talk about “class” anymore, because of the way the world looks at it today. Gregory Mantosis is the author of the article, and he uses many facts and data to prove his points.

Contrary to the upper class, the middle class retains an opportunity for growth and therefore believes in the American Dream. However, their dreams shy away from the common view of the American Dream and instead revolve around their values and wants. Primarily, the middle class is defined as having an income between $46,960 and $140,900, although the economic boundaries that make up the middle class constantly varies (Luhby). Besides income, the middle class also can be identified by occupation, net worth, or education, but every middle class citizen, no matter how they are identified, experience similar circumstances (Elkins). The majority of the middle class yearn to have a nice home and secure job, along with extra money to enjoy their interests and hobbies. In addition, they strive to set aside savings for their children’s transition into the working world or future education. Although the middle class has more opportunities than lower class citizens, they still encounter their own struggles. For many middle class families, hard times come and go while they try to maintain a comfortable living situation. Money for them does not come as easily as it does for the upper class, who typically have enough to constantly feel stable. Nonetheless, the middle class obtains enough to live more

Despite the debates about social class, the United States is usually described as having four major social classes, the elite or upperclass, the middle class, the working class, and the lower class (Goldscmidt). Classes are generally differentiated by income, education, and occupation although other factors do have an effect. The upperclass consists of about 1% of the population making 750,000 dollars or more a year as investors, top executives, or heirs to large fortunes (Hughes and Jenkins). There tends to be no question about who is in the upperclass as they are pretty clearly isolated in their power and wealth. The middle class makes up about 40% of the population making anywhere from 40,000 to 749,999 dollars a year (Hughes and Jenkins). The large disparity in income and wealth have led to a further division of this class into upper-middle class and middle class in some circles. The middle class usually work white collar jobs as professionals and managers, however some highly skilled blue collar workers are included. Those in the middle class have usually obtained higher education degrees and place a high value on individual responsibility for one’s class (Goldschmidt). The working class is composed of about 50% of the population earning 13,000 to 39,000 dollars a year (Hughes and Jenkins). Some also divide this class into a working class and a

Dell. Dell’s products—computers, servers and printers—are commodities. Dell tends not to develop the technologies underlying these products. Instead, it purchases the components from firms that develop the technologies (semiconductors and computer software). Dell’s direct-to-customer marketing strategy is not unique, but the extent to which Dell performs this strategy better than anyone else in the industry gives it a competitive advantage. Its size, purchasing power, quality control, and efficiency permit it to operate as a low-cost provider.

* The upper class was the highest of them all and the people who qualified to be in this category were very wealthy and proper people.

Nowadays, the middle class is shrinking, while majority of people are either moving into the lower or upper classes. This is due to the major economic and policy changes that have occurred throughout the past thirty years. Based on the Basic Economy Security Tables, one in four full-time working-age adults are not earning enough income to meet economic needs for themselves or their families. This is a serious problem in America today, the fact that the median income today is six hundred dollars less than it was in 1989 is proof of this epidemic. It is much harder now, than ever, to work your way into the middle class, much less stay there. The percentage income growth since 1967 for the top 5 percent of earners is 88%, top 20 percent of earners grew 70%, and middle-income households only grew 20%. (Camp) In simpler terms, the upper classes income has increased tremendously, while middle-income households have seen very little growth in their income. Since the middle class is not receiving any income growth, it is declining and moving towards the lower class. It is not nearly as easy as it was thirty years ago to get a decent job and make

This book is great for clients because it provides the fundamentals of the economic classes in America. Leondar-Wright starts off by defining who falls into which class and the unequal distribution in our country. She states, “two-thirds of Americans are working-class, low-income, or low-middle-class” which is an unsettling fact (Leondar-Wright, p. 2). Although most people believe that many Americans identify themselves as “middle-class,” Leondar-Wright reveals that this is false and that working-class is a more appropriate term. Working-class, as Leondar-Wright defines it, is someone who has little education, one non-luxury house, and has a job consisting of physical labor (p. 1). As you can see this applies to many more people than originally thought.

In America the middle class is nothing short of substantial, and this was paralleled when the class was first born in feudal Europe, due to the Crusades, along with many other impacts. The Crusades’ most impactful repercussions were the expansion of trade and the rise of the new middle class. The former revolves around how the growth of trade lead to the growth of other aspects in medieval times. For example, the Crusades causing more trade led to more complex banking styles, like bills of exchange. Not only this but they also attracted more people into Europe, consequently expanding cities and towns. This is important because the bills of exchange -- although not tremendously influential then -- eventually lead to debit cards today, and the

For starters, we are all vital in understanding the construction of the social class. We each play a role and the middle class is crucial to a stable economic system. To promote further understanding of this inequality, we must accept that the rich keep getting richer and the middle class remains in their current class. If only 400 individuals have more wealth than half of the US population, then there is no denying that there is a struggle for the middle class. The one percent accumulates most of the country’s total income and wealth, which creates an overall gap between the classes. Consumer spending is 70% of the US economy, basically, the middle class is the heart of the economy since they spend

Of this group, about 1/3rd belongs to the upper-middle class. The annual income of person belonging to this group is $70-$75,000. The jobs that the typical upper-middle class person holds would have a prestige rating of 65 or higher. 2/3rd?s of the middle-class population is the lower-middle class. White-collared individuals make up the majority of this class, earning anywhere from $30,000 to $60,000 a year. Lower-middle class Americans have a set standard of priorities. They take pride in the fact that they are financially stable, and promote hard work, and press on education. Without education, the members feel that they would not be where they are economically, and preach the importance to their children so that they, too, can live a lifestyle very similar to that of theirs (Norton).

Some may define the American middle class as a person that make 35,000 to 100,000 dollars a year. Over 88 percent of Americans say that they are middle class, but research shows otherwise. The role of the middle class is starting to disappear, due to less wages and a higher cost of living (Boushey & Hersh, 2012). The way of life for Americans are to work hard to gain there piece of the pie. The American dream is just that a dream, with the once highest middle class rate in the world. The American middle is now on the down slope and may no longer exist.

What is middle class? According to Webster’s dictionary, middle class is “a social class that occupies a position between the upper class and the lower class (poverty) and is composed mainly of business and professional people, government officials, farmers, and skilled workers”. “ Schools often operate from middle class norms and values; therefore, middle class children are more successful in school” (Payne).

            The United States is a nation of diverse cultures.  People are classified as rich, middle class, or poor.  The rich are considered well educated and highly paid professionals; the middle class are semi-professional and educated working middle class; and the poor are the working under class with very little to no education.  Income is the most prominent indicator of class status, and education to occupation and income.

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.