MGMT 368 Business Ethics
Week 4 Deontological Second Paper
April 15, 2012
Direct-to-consumer drug advertising - Deontological Point ofView
For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed on the condition that warning information was provided about side effects and other dangers. “Directto- consumer advertising is the promotion of prescription drugs through newspaper, magazine, television, and internet marketing. Drug companies also
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When the advertisements are viewed by patients,it encourages people to contact their doctor similar symptoms, it is the physician's duty to make a accurate diagnosis and give a prescription only if it is needed. The physician's motive should be to treat the patient to the best of their ability with effective medicines.
On the contrary, the argument would be that because the drugs have serious side effects that require a prescription, it should be up to physicians on whether the medicines is best for the patient. “Broadcast advertising creates false impressions about effectiveness and downplays downplays possible adverse effects. Such advertising leads to self-diagnosis.” (DeGeorge
Richard ) Patients then pressure physician's for the acceptable, popular drugs, and physician's often give in to the pressure to satisfy them, even though it is not a well-informed choice.
“Seeing the ads on TV increases patients trust in them when they are prescribed by their doctors, and simple name recognition makes the drugs more acceptable.” (DeGeorge Richard ) This makes treatment determinations difficult for physician. As there could be other drugs, not being advertised, that would work best for the patient. However is the the duty of the physician to use their expertise and knowledge of the patients condition to
It is therefore advisable that the doctor should be sought to monitor the prescription. If the patient is feeling that he or she is
Ads for pharmaceutical drugs are everywhere. They are in magazines, on television and radio, on billboards, and on the little bags that you get from the pharmacist. These days it is difficult to get away from all the drug advertising. All these ads are for products that require a doctor's prescription. The goal of advertising is to increase profits. By advertising so heavily for drugs that the majority of the population does not need, pharmaceutical companies attempt to create as large a consumer base as they can. In advertising directly to the consumer, the drug companies accomplish two objectives. First, they get information directly to the consumer. Second, they promote the product and
Rarely any physician intends to harm patients when he or she provides treatment to them. Patients see physicians and specialists in full faith that they will get help with a condition. What complicates the patient-doctor relationship is that the outcome of each patient’s treatment is different because of individual health conditions and the course of treatment chosen by the doctor. Problems arise when a patient is not satisfied with care provided by the doctor or in extreme cases when a patient dies. Since most of the time it is hard to clearly determine whether the outcome was solely a result of the course of treatment chosen by the doctor or whether other factors played a role too, quite often patients take their
Bill Maher once mocked the aggressive nature of the drug advertisements that direct you to tell your doctor that their drug is right for you. “Tell your doctor? Shouldn’t your doctor tell you what drugs you need. When you tell your doctor isn’t he just a dealer at that point,” said Bill Maher. The American public generally trusts their government to protect them from the hidden dangers prescription and over-the-counter drugs. However, that trust isn’t fully warranted as the FDA has been featured in the GAO report of “high risk” agencies which need drastic reforms. After all, the FDA is in charge of regulating the shameless drug advertisements that inundate the airwaves.
- The doctor’s role is to determine what medication the patient needs. It is his/ her responsibility to prescribe the correct medication, the dose, and the type of medication needed and the correct amount to be administered.
This physician must evaluate all the above listed for the consult with the primary care doctor. Including competency and diagnosis.
Presence of a Duty of care: Physicians have a responsibility to treat people in a medically- appropriate manner.
So it can be concluded for this premises that the patient who is suffering from
A medication with these properties would be difficult to develop, but potentially quite beneficial and efficacious.
Differential diagnoses are developed by a clinician upon learning of the chief complaint. One must begin to develop the possibility of potential diagnoses mentally to guide the care provided to the patient. These potential diagnoses are developed by the care provider and are often based on one’s past clinical experiences, awareness of the illness and a clear understanding of the patient’s complaint (Goolsby & Grubbs, 2014). The care provider with experience may develop these diagnoses independently and others with less experience may utilize evidence-based resources and clinical guidelines to aid in this process (Goolsby & Grubbs, 2014). The process for reaching a final diagnosis requires further investigation and use of physical assessment
Also, it comes in various flavors which will promote patient compliance and TA will enjoy using the product. According to the Handbook of Nonprescription Drugs and
There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain and stress free. Making the public conscious of options for treatment is not a bad thing. But these false advertisements are misleading consumers onto unnecessary treatment.
* The action must be appropriate (b): I also have to give the patient the right medicine for their symptoms. If I give the patient a fatal dose of pain-killing drugs, it is no use saying that my intention was to relieve their symptoms of pain if the patient was not suffering from pain but from breathlessness.
The persons whom are misdiagnosed will then be receiving drugs, all of which have side effects, and can take