Deontology And Starbucks

I decided to use Starbucks as the site for my naturalistic observation assignment. Starbucks is an American coffee house chain that is well known for its relaxing atmosphere and delicious coffee drinks. Today is Labor day and because it is a holiday, I expect to see several people commuting back home from their vacations. As I entered the Starbucks in Palm Springs, just as I expected, it was full of people getting their coffees for the long drive ahead of them. The people are mostly young men and women in tank tops and shorts due to the hot weather. Since it is 11:30 in the morning, everyone appears to be in a rush to get on the road. As I sat longer, a couple sitting in the corner caught my attention. They seem to be in no rush and look like

Learning about dramaturgy and the idea of maintaining self is very important to social interactions. Erving Goffman’s theoretical concepts that make up dramaturgy can be seen in many social settings especial at Starbucks. By using the different tools that make up impression management I can see how we are very much like actors in a play that are trying to maintain a believable performance.

1.From the annual reports you previewed, what is the company's corporate strategy? What are their company goals and were they successful in achieving those goals? Please list the company of the annual report you previewed.

What I learned in Chapter Five is that willpower is recognized as one of the utmost important keystone habits for individuals to be successful. Willpower can be strengthened by mapping it out into a habit. Consequently, willpower is similar to a muscle, the more you work it the stronger it gets and it spills into other areas of your life. Once you get into that willpower frequency, your brain come to be trained at helping you focus on goals, as a result reach success.

For my ethnographic report, I chose to study Starbucks located in the NJIT campus center in Newark, New Jersey. The purpose of this study was to identify the behaviors and possible needs of the people in the area that enter this establishment, and possibly all coffee shops located in a school campus. I conducted my ethnography research from 1:45 PM to 3:45 on Wednesday, February 5, 2017. It was slightly snowing that day, which is a variable that I took into consideration. I was sitting on the last seat of the corner, the opposite way from the cash register facing the entrance of the coffee shop. During the two hours that I spend at the coffee shop only 5 people walked in which I found unusual because people tend to grab a cup of coffee whenever the weather is unpleasant. Perhaps on snowing days people don’t tend to visit the campus center as much they go directly to class from their dorm or house.

Every American across the country would recognize the Mcdonalds Golden Arch or the Statue of Liberty Symbol embedded in the Logo for “Starbucks”. One thing every American can agree on is that they live within close range if not within a 5 mile radius to one of the most successful fast food chains in America, Dunkin Donuts, Burger King, Starbucks, Subways the list goes on. Unfortunately we cant say the same for healthy food markets or even food at all. It has been proven that healthy food consumption and obesity is in direct relation to the access we have to them in our communities. Food suppliers place they’re franchises or businesses based on the income and demographic of the community, and the likelihood that they will make a profit in the specific neighborhood. For millons of americans, specifically people living in low-income communities of color finding a fresh apple, full service grocery stores, farmers markets, and other vendors that sell other healthy foods are scarcely available or available at all. So as a result people turn to the ease, affordability and convenience of fast food. Every corner in Crown Heights Brooklyn for example you can find a corner store or as we call it “Bodega”, a liquor store, and a Chinese store. To enjoy healthy foods you have to hop on a train to a Trader Joes, or a Whole foods located in a predominantly white neighborhood. Being someone who has went on a weight loss journey in the past I always found this rather disheartening. I knew

For my ethnography report, I chose to study Starbucks located inside the NJIT campus center in Newark, New Jersey. The purpose of this study was to identify the behaviors and possible needs of the people in the area that enter this establishment, and possibly all coffee shops located inside a school campus. I started my ethnography research at 1:45 Pm and ended at 3:45, it was slightly snowing which is a variable that I took into consideration. During the two hours that I spend at the coffee shop only 4 people walked in which I found unusual because people tent to grab a cup of coffee whenever the weather is unpleasant.

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

I typically don’t hang out in Starbucks but, I decided to sit down for a while and observe the patrons. The interior is setup so that those on the run can quickly order and be on their way. Those that want to partake in the free Wi-Fi and overstuffed couches can do so as well. This is where I chose to act like a social stalker.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

I chose the Starbucks Ethnography due to Starbucks’ ubiquity and personal relevance. Every age group knows about Starbucks, from young students in elementary school to retired seniors that are spending their days relaxing. At the place I work, a fourth grader brought a drink in. That someone so young is already drinking a Frappuccino speaks to how far Starbucks’ influence has pervaded society and strongly influenced my decision to write it. Symbolic anthropology, defined as, understanding “a culture by discovering and analyzing the symbols…” (Nanda, 35), is best applied to this ethnography especially due to the green logo that is present on everything that is Starbucks.

People in North American countries are privileged enough to be able to express their religions in public places such as a coffee shop. Some of them are ignorant enough to think that a coffee shop not putting Christmas decorations on a cup is war on Christianity.

The disparity between what U.S. college and high school graduates earn has more than doubled in the past thirty years, and a typical bachelor’s degree recipient can expect to earn 66 percent more than a high-school graduate over a 40-year career. We know more than 70% of our U.S. partners (employees) are students or aspiring students. We want to help. Supporting our partners’ ambitions is the very best investment Starbucks can make.

As I entered the Starbucks in the library I was hit with warm lights and the loud murmur of conversation. I passed the counter and the line of students awaiting their coffee, and sat down at a table. The chair was hard and the table was cold, so I rested my elbows on my laptop bag as I began to type. Students either studying or socializing surrounded me on all sides. To my left there were whiteboards on the wall, currently occupied by three students writing out equations. Behind me group of students sat at a bar and to their right was the Starbucks kitchen and counter. The noises that managed to break past the overpowering sound of talking came from that area. I heard the scooping of ice and coffee beans and the voices of the baristas as they

As a non-coffee drinker it is mind boggling how much revenue is earned from coffee sales. In 1971 the first Starbucks started opened in Seattle. Today a total of 22,519 stores are open in different parts of the world. The following pages will look at Starbucks Company through an economic lens. It will focus, in the years of 2008 through 2013. This time period starts with the economic crises of 2008 and helped shaped the company into its current state.