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Designing A Clothing Line At H & M

Decent Essays
Many people have a dream of owning a business that involves high-end clothing and accessories. After that dream of theirs comes true, they begin to come up with new ideas and ways to make their company more successful. Majority of the people who work and run a clothing line are very creative and inspired by new ideas every day. For example in 1947, the clothing store, now called H&M, “opens in Västerås, Sweden, selling women’s clothing. The store is called Hennes.” (H&M History) About two decades later, “Founder Erling Persson buys Mauritz Widforss, a hunting and fishing equipment store. Sales of men’s and children’s clothing begin. The name is changed to Hennes & Mauritz.” (H&M History) This example shows that after many years of a business, new ideas arise and companies expanded their lines in hope of better profits and outcomes for the store. Furthermore in order to launch new clothing lines such as children’s clothing, the company must research whether or not this new idea would be successful for the company. By doing so, the management must get a better understanding of what their customers would be interested in in regards to children’s clothes. Market research is “the process of collecting, analyzing, and interpreting data, about customers, competitors and the business environment in order to approve marketing effectiveness.” (Solomon, Marshall, and Stuart 98) Effective marketing research indicates where your customers are from and who they are. Also, marketing
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