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Disruptive Model Of Direct Primary Care

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To make the case that Direct Primary Care (DPC) is a disruptive model of healthcare delivery for individuals and employers, one must first understand how the traditional primary care physician is reimbursed by the third party payer (health insurance and government). Because reimbursement is only available when care is delivered in the office, doctors have the incentive to deliver as much care as possible, and will naturally (and perhaps subconsciously) prioritize those procedures and consultations that yield the highest reimbursement rates. This is the “do more, bill more” model we are currently in which is also called the “Fee For Service” (FFS) model. In short, the sicker you are, or the more frequently you need to visit, the more the

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