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Divergent Research Paper

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Divergent & Online Interaction In the modern age that connects all forms of social networking, fans of movie adapted novels like Divergent are given all new opportunities to take part in the fiction world they’ve grown to love. Through what Henry Jenkin’s calls “convergence culture,” fans of Divergent are able to insert themselves into the story by taking online quizzes, answering fan-directed questions on social media, and exploring exclusive content that allows an inside look into the movie. The young-adult crowd that Divergent is geared towards is active on every and all types of online networking, which means how accessible the website’s content is depends on its utilization of convergence media. Divergent’s official website attempts …show more content…

This type of empowerment is a way for social media to seemingly give users an exclusive, and therefore powerful, access to the product. Divergent fans are able to sort themselves, and their friends, into factions, educate themselves on the individual group, and learn the ins-and-outs associated with each of them. A Spotify playlist is included in the biography of each faction, which serves to solidify the fan’s position in the fictional world of Divergent. Users are then encouraged to tag their artwork, photography, or any type of Tumblr post with Divergent-themed words or phrases. The tag will group all posts pertaining to the movie, or a specific faction or character, together to potentially be “reblogged” and displayed on the official website as associated with the movie. The encouragement to “seek out new information and make connections among dispersed media content,” is a blatant result of the “cultural shift” that new media has undergone (Jenkins 457). This provides seemingly artificial power to the consumer, allowing for enough interaction to suggest a two-way relationship without forgoing any true control of the

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