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Do Material Goods Determine A Person 's Social Class?

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Chiara Vietina
AP SEMINAR Do material goods determine a person’s social class?

Ever since the middle ages, social status was of great significance, attained through birth. Certain prestigious clothing was reserved for a high class, serving as a distinction between members of the population. Young Jee Han Joseph C. Nunes, a doctoral student of marketing , & Xavier Drèze, an associate professor of marketing, identify in their article “Signaling Status with Luxury Goods: The Role of Brand Prominence” that historically “sumptuary laws specified in minute detail what each social class was permitted and forbidden to wear, including the maximum price an article of clothing could cost” (Han). Take for instance the kings and nobility of France, who expressed their political power and superiority through use of luxury. Today, the situation remains somewhat similar: according to Sirgy in his “Journal of Consumer Research”, social class is “defined as when a consumer acquires market resources to accentuate their belonging to a specific social group, in order to display their desired identity or a part of their desired identity to others” (qtd in Signaling Status with Luxury Goods) . According to Young Jee Han, Joseph C. Nunes & Xavier Drèze, “today, anyone can own a purse, a watch, or a pair of shoes, but specific brands of purses, watches, and shoes are a distinguishing feature for certain classes of consumers”(Han), proof that

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