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Dr Pepper Research Paper

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Dr Pepper has been around for years. Nowadays this beverage might be your favorite soft drink but it wasn’t always so popular. It had to endure many hardships on its journey to where it is today. There was also a lot of luck and dedication involved. You might not even know where the beverage even comes from. Well I think it's about time you found out.

In 1885, at a drugstore in Waco Texas, a man by the name of Wade Morrison had hired Charles Alderton. Alderton was a pharmacist but he also served soft drinks to his customers. Back in that time there weren’t as many soft drink selections to choose from so Alderton would often combine sweeteners with fruit extracts. He had invented many different flavors. However one flavor sold better than …show more content…

In order to keep the trend going A man name Robert Lazenby, a chemist, decided to work with Morrison to form the Artesian Manufacturing and Bottling Works in the year 1891. This event was able to get the town of Waco to be able to reproduce the soft drink. During this time the company had its first slogan. It was a simple slogan that just said “Drink Dr Pepper,” This slogan would be used for the company and the drink for a while. This company ran for about 29 long years until it was purchased in 1920. The company who bought Artesian Manufacturing and Bottling Works was another manufacturing and bottling company known as Southwestern Soda Fountain. They would later change their name to the Dr Pepper Company. (Dr Pepper Museum, 2008) During this time Dr Pepper had taken its first logo and second slogan. To replace the old slogan the new one had taken a different approach it was complicated yet simple. This new slogan said “Good for life,” (T. Stark, 2012) Later in the 1950s Dr Pepper had officially dropped the period after Dr. This was done so that the company would not be mixed up and confused with the medical profession. (T. Stark,

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