Dtc Prescription Drug Ads Research Paper

Ads for pharmaceutical drugs are everywhere. They are in magazines, on television and radio, on billboards, and on the little bags that you get from the pharmacist. These days it is difficult to get away from all the drug advertising. All these ads are for products that require a doctor's prescription. The goal of advertising is to increase profits. By advertising so heavily for drugs that the majority of the population does not need, pharmaceutical companies attempt to create as large a consumer base as they can. In advertising directly to the consumer, the drug companies accomplish two objectives. First, they get information directly to the consumer. Second, they promote the product and

Despite this, the industry did not alter its ways, maintaining that its ad campaigns were "educational," and that people were able to make their own decisions about what they purchased (Payer 66). However, it is evident that the advertisements produced by the pharmaceutical industry are designed for the very purpose of making it difficult for people to make these decisions independently. This marketing produces a large number of often deceptive, misleading tactics which have a large influence on both consumers and medical practitioners. The chief beneficiaries of this marketing are not the consumers but the pharmaceutical companies themselves.

There are proponents of DTC prescription drug ads. They argue that “the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sales revenue to fund costly research and development (R&D) of new drugs (Drug Ads ProCon.org).” On the flip side opponents argue “that DTC drug ads misinform patients, promote drugs before long-term safety-profiles can be known, medicalize and stigmatize normal conditions and bodily functions like wrinkles and low testosterone, waste valuable medical appointment time, and have led to our society’s overuse of prescription drugs (Drug Ads ProCon.org).”

Anyone who has stayed up late watching television, or has paged through a current magazine, has seen advertisements for medications. They often depict an individual, or couple, that is strolling along the beach, playing with their grandchildren, or enjoying a long forgotten hobby. Although the Food and Drug Administration has imposed stricter regulations on drug advertisements over the last several years, there remains an innate distraction and misleading by the drug companies in order to promote their product. “Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse” (Donohue, Cevasco, & Rosenthal, 2007, p. 673). This paper will critique both a prescription and over-the-counter medication advertisement, discuss the pathophysiology and mechanism of action for the gastrointestinal disorder it treats, as well as compare and contrast the two advertisements.

Commercialized on TV as the only solution to our numerous problems, Big Pharma preys on people who struggle through life. Although seemingly meant to heal, pharmaceutical drugs have destroyed countless American lives instead because gullible patients rush to their doctor demanding prescriptions. Want to lose weight? Give me a pill. Want more intense sexual encounters? I need a pill. Want to grow longer, shinier hair? Hey, I’ll just pop a pill. Although some medical conditions do require medication, not every case of discomfort should be treated with highly addictive prescription meds nor should those drugs be trafficked via commercials that target a hypochondriacal nation of couch potatoes too lazy to put forth the time and effort to prevent disease. Instead, far too many Americans simply find a quick fix at their local pharmacy. These prescriptions lead to addiction and in the end death. Therefore, if I could take away any one invention from mankind it would be the crass commercialization of pharmaceuticals.

Annually, the US spends $300 billion dollars on pharmaceutical drugs. This is due to the over-diagnosing of certain conditions. Everyday, Americans are exposed to an enormous amount of advertisements for medications of all kinds. For example, 1 in 10 Americans are taking

Opioid abuse, misuse and overdose is a problem in The United States. You can’t turn on the TV or read a newspaper without some mention of the epidemic. This issue has caused the practice of prescribing or taking narcotic pain medication to be looked at under a microscope. Patients are fearful to use some necessary pain medication, because they may become addicted. Other patients who genuinely do have pain and need medication are having a tougher time obtaining the help they need. The problem of abuse and addiction is tough to solve since for some people the medications are the only way they can function and live a semi-normal life. A patient with pain may be hesitant to visit the doctor and

We live in a nation where thousands of people are constantly suffering from chronic pain; due to hard work, improper use of body mechanics, and accidents. As a result the population has become fairly accustomed to taking medications as a fast way to alleviate their pain. The majority of the population does not know what is in the pills they are taking. They rely on their professional physicians to make the decision as to what is being prescribed. They rarely question the side effects, effectiveness, or safety. The public is constantly targeted by advertisement. Making people believe that they know all the information needed to use new medication. Companies are constantly introducing new pills with various uses. Advertisements urge the

Many addictions to these opiates are caused by inaccurate treatment of pain by the patient’s doctors. According to Andrea M. Garcia, “Treatment of pain is inadequate due to uncertain diagnoses, societal stigma, the lack of effective treatments, and inadequate patient and clinician knowledge about the best ways to manage pain. Prescription painkiller overdose has reached epidemic proportions over the past decade.” When patients visit a doctor’s office due to pain, they often do not elaborate on the pain they feel or give accurate diagnosis of the pain they are experiencing. Patients will often over exaggerate their pain level in order to be prescribed higher doses of narcotics. Shoulder or knee pain is a very common complaint. Patients who

Ever since the legalization of direct-to-consumer pharmaceutical advertising in 1985, drug companies have grown and greatly increased their spending, making this the most popular type of health communication to the general public. From 1996 to 2005, the total amount of spending on pharmaceutical advertisements increased by 3252 million dollars and the percentage of drug sales increased by 1.4 percent (New England Journal of Medicine). This positive increase in sales is why the United States allows for these advertisements to be aired, they bring in revenue and as people become more sick, they will continue to buy more drugs and increase the revenue. However, even with all this spending, after observing hours of television on three different channels, I found it surprising on the limited amounts of pharmaceutical advertisements that were presented. For the network CBS, there were three drug advertisements, for CNN there were four and for the network AMC, there were only two of the same commercial. This trend shows how different airing times affect different populations of people. I watched CNN at 11:30 in the morning, a more common

There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain and stress free. Making the public conscious of options for treatment is not a bad thing. But these false advertisements are misleading consumers onto unnecessary treatment.

The first being dependent patients who may be intentionally or inadvertently misusing their medications. Although this group may have genuine pain problems, some patients have become dependent as they rely on the drugs to improve how they feel or difficulties trying to cope with challenges in their life. Inadvertent dependence can arise from various reasons such as inappropriate prescribing, limited health literacy, poorly formed medication instructions or lack of communication by health care providers. The second group that abuses pharmaceutical drugs are those who use these medications for non-medical purposes. These individuals may be obtaining the medicines for self-treating purposes, personal recreational use or to trade on to others who abuse

Direct-to-Consumer Advertisements have both good and bad aspects to it, as discussed previously. The question that comes to mind is whether or not the beneficial sides outweigh the bad ones in the eyes of consumers, physicians, and other healthcare providers. According to Kannan et al (1), 97 physicians of the 155 surveyed, reported that patients asked about a drug advertisement they had seen. Of those 97 physicians, 51 of them agreed that the drugs they questioned about were not useful for their condition. Only 51 physicians of the 155 thought that this would help strengthen the relationship between them and their patients. Rather, 82 doctors thought it would hurt the relationships. This could be due in part that the doctor would be declining

It can be argued that health care providers may not feel pressured by direct to consumer opioid drug ads to prescribe medications that may not be in the best interest of the patient. Providers might agree that DTC ads help remove stigma associated with health conditions. The elimination of the stigma of a patient helps patient acknowledge their health issues and feel comfortable discussing their health problems with physicuans. For examples compared to other pain relievers,opiates are fast acting, and usually work on patients with intense chronic pain. Nevertheless, it is argued that the reason why doctors may choose to prescribe opiates because it can dull very intesnse pain. According to the Mayo Clinic “ Opioids are used to lessen the pain

Think about how often you are watching your favorite show on television and all of a sudden you are interrupted by a commercial. The commercial begins with the following words, “Do you suffer with …” and this question follows with the following sentence, “if so, then talk to your doctor about … (the name of the medication that is being advertised)”. These prescription drug advertisements are being shown all over the United States multiple times a day. It is these advertisements that are used for publicity and marketing that are affecting Americans. The majority of Americans engage in watching television. The prescription drug advertisements do have a positive impact on Americans but, these advertisements do more harm than good.