Sanjana Rajvi Patel – s3527976 – Assignment: 3 Metro Trains Melbourne: Dumb Ways to Die The Metro Trains “Dumb Ways to Die” was Australia’s most awarded and talked about campaign in the recent years and achieved a near legendary status in the advertising circle. Launched with a three minute music video on 16 November 2015, despite no paid media in the initial phase, within a month it became the world’s sixth most shared advertisement of all times. The campaign was massively successful in terms of numbers. In April 2014, the video had been viewed 77 million times on YouTube. The game became the No. 1 free app in 21 countries including USA, UK, Canada, Australia, and Germany and it reached top 100 in 101 countries, top 1,000 in 148 countries. In six weeks, Dumb Ways to Die gathered an estimated $60 million in earned media. The campaign launch centred around a melodic music video featuring animated creatures who …show more content…
One drawback that this campaign may have seen was their presence that lacked on television, being such a big social media campaign, if they has maintained their presence on television as well they may have found greater success and would have probably reached a wider audience base in a shorter span of time. The Cultivation theory focuses on how television acts as a basis for changing the attitude and mindsets of the people, it has also been seen that heavy viewers of TV are thought to be ‘cultivating’ attitudes that seem to believe that the world created by television is an accurate depiction of the real world. This campaign focused its coverage mainly to social media platforms thus reaching a very wide based market, but if the campaign would have created more media presence on television the target market would have expanded more than just the tech-savvy
The spread of television has affected American households universally, which started in the 1940s but has continued to make a dramatic surge. There is a trend at that is being captured across televisions in households everywhere. Politics, reality television, social media and public information is being broadcast from household to household. Television has in a way become a mode of how we think and interact with each other. Television is starting to leave that bubble where it was strictly entertainment, now television is becoming a source of what we must believe. The consumer demand for television as spiked dramatically, in the way we view ourselves and perceive others in the world around us is through a television screen. Although we are
Cultivation Theory was developed by George Gerbner, and it speculated that the longer people watched television, “the more likely their conceptions of reality will reflect what they see on television” (Lett et al., 2004, p. 40). This way of thinking emerged when television gained popularity during its younger years, and people started investigating the long-term effects of watching television.
Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)
Thank you for contacting Best Friends with your concerns. No-kill is about getting to the root of animal homelessness by implementing efficient and effective programs to save the lives of the more than 9,000 companion animals killed in America’s shelter every day.
“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.
As previously stated, the Cultivation Theory is the belief that prolonged exposure to the media will condition your thinking. To be specific, repeatedly seeing something (or the lack thereof) on TV or in movies affects the way you view the world around you. According to “Living With Television: The Violence Profile”, “All societies have evolved ways of explaining the world to themselves and to their children. Socially constructed ‘reality’ gives a coherent picture of what exists, what is important, what is related to what, and what is right.” (Gerbner). This quote relates to the idea of media representation by implying that what is shown on the media is portrayed in such a way that makes the consumer believe it is reality. As an example, if the media portrays homosexuals as sassy and bossy, it will be done repeatedly until that single idea becomes a ‘reality’. The media also uses this tactic in reverse, which is called symbolic annihilation. This concept says that lack of representation in the media equates to lack of existence in society. The less you are seen in the media, the more you are deemed imaginary and will be treated as such.
"You think you've found Deathmask because of some wood on the ground that might not even be from him?" Eagle asks skeptically.
Clearly, the campaign is based on the assumption that the viewing habits of this target demographic favor online distribution. The message will only be effective if it reaches the target audience. Recent surveys support this contention, as 75% of the US Internet audience watched online video and those who did spend 235 minutes in a month watching video online. The average viewer saw 54.8 videos on YouTube alone (Comscore,
It's like Hillary's worse nightmare come true, her "Basket of Deplorables" has taken on a life of it's own and instead of outrage from the right... For probably the first time ever, we love Hillary.
Cultivation Theory is the idea that because television and the media has become so pervasive, it cultivated our culture’s certain views in segments of society. Through the case study, John McHale used the medium of television and film to promote Joe Amrine’s case. The film was promoted at different venues for screenings of the documentary. Different forms of media were also used such as press releases, press kits, and a web page. All of these acts can be classified as the cultivation theory because they are using television and other forms of media to persuade society and inform society on Joe Amrine’s case.
Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating
“Attention! Attention everyone! I am Damien Dautin a preacher from Paris. I was sent to tell everyone about the terrible Black Death. It is an illness that will destroy the cities and towns of France if we don't try to stop it. This illness is coming from the south. It spreads when people come in contact with one another, and it can even spread through the air. Stay away from rats and the tiny fleas that bit them as this is where the illness comes from. Keep yourselves and the town clean. When the plague arrives in Alour you should follow these rules or consequences will occur. If you think you know of someone who is coming down with this illness immediately tell authorities. As they will be placed in quarantine to avoid getting others sick.
The intentions of the ‘Dumb Way To Die’ is to save more lives each year and protect people from the dangers of trains. The advertisement I made is trying to make people less oblivious and more aware of what’s going on. Both of these ads uses persuasive techniques that help the audience understand the aim and the main point. As a matter of fact, sixteen thousand people per year die from getting ran over by trains. Not to mention, over one hundred thousand people per year suffer severe injuries from making erroneous decisions around trains. Both these ads clearly aim to increase public awareness and engagement with rail
For example, using a leftover coffee can for loose nails or screws, or even washing and reusing a plastic zip-loc bag instead of throwing it in the garbage. Thrift shopping is a way of reusing someone else’s unwanted goods. As I spoke about in an earlier speech about thrifting, I included many locations and ways to thrift, also the benefits to the shopper and the donator. One place in particular was shopping at the local boys and girls club. I personally shop there, keeping my eyes open for a good deal. For example, the pair of jeans that I am wearing today was purchased from this store just a few months ago. I paid only $8.00 for this pair of Lucky Jeans and according to buckle.com, a retailer for lucky jeans the retail price is $99.00 that is a savings to me of $91.00.I am not the type to worry about name brands, but quality usually does cost more. If I can get a quality pair of jeans at a fraction on the price, I am glad to shop at the thrift store. I am thankful to the person that made the donation of the lucky jeans and they can benefit from that donation. According to the IRS webpage, IRS. Gov it explains that an individual can donate items like clothing, household furniture and furnishings, a car or boat, even taxidermy. The donations are appraised, by the donator, and recorded. At the time of filing taxes if the donation equals at least $500 for the year, the donator may take advantage of the
Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and