Final Assignment
ESPN is a network that is constantly evolving. Today the company is a Sports Media goliath that reaches millions of people through various platforms. Since founded in 1978, ESPN has been able to remain a staple in viewer’s homes through their unceasing creation of new segments and advancements with technology. With inventive ideas they changed the Sports News industry and made it more compelling for sports fans. The company altered the way we talk and view sports forever and was a true trailblazer in Sports Media.
ESPN launches Sunday Night Football in the fall of 1987. The National Football League granted ESPN the rights to air the Sunday night football games as long as they agreed to simulcast the games on broadcast
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John Skipper, the president of ESPN, was quoted saying, “ESPN.com really became the place where we realized we needed to be everywhere.” Recognizing that the move to the Internet and then to mobile devices was inevitable is just one example of how ESPN has remained ahead of the competition by not being afraid to evolve with their viewers. The website is where you are able to get a good sense of just how much ESPN is doing to stay relevant and stay ahead of what the fans want to see. From stats to live chats with athletes the domain has something for everyone and has contributed to keeping ESPN relevant. Along with being on the Internet ESPN saw the importance of being with viewers always, and continues to demonstrate this through their presence in social media. Social media is so prevalent in today’s society and has changed the face of how people are getting their sports news. Chad Millman, former editor in chief of ESPN the Magazine was named vice president and editorial director for domestic digital content earlier this year. He is helping the company make the transition to a more digital platform smoothly while also maintaining the integrity of the brand. In an interview with NiemanLab Millman said, “there is very little distinction for us when it comes to the platforms or the content that’s produced… The audience that needs to be served is the entirety of the ESPN universe, and the …show more content…
What started as a celebration for ESPN’s 30th birthday transformed into a widely popular series that now has aired 86 episodes. The success of this segment shows the true power of storytelling and demonstrates how something that has been around for millenniums can still attract so many viewers and connect with them on a level unlike anything else. While the format of storytelling draws in viewers it is the networks selection and production of the right stories that has contributed to the success of the 30 for 30. Choosing the right athletes or events to focus on is not an easy task but ESPN has proven again and again that they know how to spot a strong story. Through the use of celebrities, professional athletes and their families and friends, each episode gives audiences a different or more in-depth look into players and events and educates people in the most entertaining way possible. You definitely do not have to like sports to enjoy watching a 30 for 30 episodes. Another example of the ESPN’s constant innovation is that in 2017 they are releasing a 30 for 30 podcast. Adding this new platform to their repertoire brings in the younger viewers and allows the company to remain
While 70% of the NFL players having African-American descent, there’s a difference between journalist and sports reporters, with 80% of the radio and TV broadcasters being White and 9% being Black. These articles, The Experience of Media and Race in the National Football League – An Existential Phenomenological Study (Fisher 2008), Depicting the Quarterback in Black and White: A Content Analysis of College and Professional Football Broadcast Commentary (Billings 2004), and Race and ethnicity in U.S. sports media (Davis & Harris 1998) examined the connections between Black NFL players and experienced media reporters. The data was recorded and studied, and main themes were acknowledged. The athletes report themes of: (1) the players’ view of how media coverage affects the NFL players, (2) the players’ perceptions of media personnel, and (3) the athletes’ perception of black quarterbacks. The study of the experienced media reporters’ meetings uncovers three major themes: (1) perceptions of how the media cover the NFL, (2) interrelationships with NFL players, and (3) playing quarterback in the NFL.
Sports are played and viewed on the television by individuals from every social class, however, the general population is mostly accountable for the tremendous popularity of sports. People from all over the world watch popular social events, such as the
Football remains the most popular sport in America and the ninth most popular sport in the world for a reason. Since its creation in 1869, football has played a fundamental part of American society. Every Sunday, my family along with millions of other Americans turn the television to CBS, NBC or FOX to watch their favorite football team go to battle. My family and I bleed burgundy and gold and root for the home team the Washington Redskins. Americans including myself display great intensity and passion for the game of football and the result of the game often changes my attitude for the better or worse. Watching the game on television may come as exhilarating and entertaining, but playing the game creates the best times. Overall football has made a severe impact on many people’s lives. Football teaches unique lessons in a hands on manner which helps athletes like myself sustain a much more adventurous life. Football has made an immeasurably positive influence upon my life, but the sport has its dangers. Football changes lives.
Claritas MyBestSegments identifies one psychographic profile that aligns with the target market we are pursuing. The “Up-and-Comers” are individuals who watch ESPN and follow college sports; range from 25-44 years of age; work in management and professional job roles; and use above average technology. Up-and-Comers are young sports enthusiasts who work demanding jobs and are well versed in using technology. In addition, “Up-and-Comers” are individuals who willing to try new things. Consequently, “Up-and-Comers” may likely be part of the early adopters or early majority of the ESPN streaming
Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and
Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the
The author sets the stage of his article by talking about the upcoming Super Bowl. He uses distinct adjectives to create imagery that in turn sets the mood for the rest of the writing. Keating goes on to describe how America is the only country to play football and tells that only the best two teams out of thirty-two play in this Super Bowl for the title of “world champion” (1). Football is described as played on a ninety-one meter field involving “two large teams of large men wearing large amounts of protective padding ...while their opponents attempt to knock them to the ground with maximum force” (Keating 1). While the actual playing time is only about eleven minutes, the game usually lasts as long as three hours. It is usually taken up by many advertising commercials and replays. The author explains that the players begin playing at an early age and work their way up. Women are only seen as cheerleaders and dancers in this masculine dominated sport. In his conclusion, Keating demonstrates how businesses get involved by spending millions of dollars in their hopes to show their latest brands.
The NFL, the governing body and league format for American football is the largest grossing sporting league in the world. The sport symbolises and embodies American culture as it is fast paced, dazzling razzmatazz of a show brought to a conclusion every year by the greatest show on earth, the Super Bowl. The themes explored are going to be America’s issue with race, how the sport has evolved with TV and commercialism linking the sport to capitalism and the free market. And just like the opening a theme will be size, how large everything is about the sport and the country and how it is associated with the US.
However, this doesn’t always make for the best television, as a transcendental take on life doesn’t translate to the flat screen. It demands a special kind of athlete and viewer to appreciate the beauty of the game and its connection to the ideas of transcendentalism - patience (waiting for the right pitch), self-awareness (knowing which pitcher you can steal on) and self-discovery (practicing to improve your batting average over a 162 game season) more that are so much richer than any of America’s other
A billion dollar industry based off of not paying the men that make them the big bucks. College sports have been in the limelight lately because of how the players do not make a dime of what they brought in. This documentary shines the light on many subjects that have been put in the dark corner so everyone can forget about what really happened. They really leave the hard part up to the viewer on if college students should be paid for what they do or not?
Growing up in a household full of males, minus my Mother, Monday nights were always such a big deal to our family for one reason, Monday Night Football! It did not matter if the team we disliked the most was playing, our whole family was glued to the television after seven o’clock. It was not until I was enrolled into this class, that I figured out how one man changed the game of sports television single handedly. This man went by the name of Roone Arledge. I chose to write about this topic because I know how much of an impact sports television had on my family. It always brought us closer together no matter how stressful our weeks were. We always enjoyed spending that time together and Roone Arledge was the visionary behind all of it.
During the fall, regardless of who is playing, Monday Night Football is my favorite time of the week. My roommates and I order a pizza, have a few beers, and listen to Jon Gruden and Mike Tirico’s commentary. Monday Night Football is great because it is something that enables my roommates and I to get through Mondays. ESPN is also a program that is always on in my house. It’s usually being played in the background but when live sporting events are being broadcasted, my roommates and I can usually be found watching it. When trying to figure out what to write about in regard to this paper, I decided that I would be very interested in expounding upon the man most responsible for the creation of Monday Night Football and ESPN. Without Roone Arledge,
As a sport fan, particularly an NBA basketball fan, there isn’t anything that’s more genuine, authentic, and interesting to hear directly from the players themselves to me. There are numbers of sport media companies that provide instant updates, trending topics, and any eye-catching content that bring sport fans closer to the game; ESPN, Bleacher Report, and Sport Illustrated are just three of the many examples. Fans are given a variety of choices on ways to consume and receive information based on their personal preferences. I personally enjoy receiving and watching direct message from the players and coaches themselves; having middle men like reporters and journalists to cover a story just isn’t as raw and satisfying. Therefore, I seek for shows and interviews that involve current or retired players more often.
Flashback to before September 9th, 1979, all televised sporting events were on ABC, NBC, or CBS, and fans had to wait for the 5 o'clock or 10 o'clock or the next morning's paper to see other teams' highlights and scores of. That was the pre-ESPN era. Now, sports fans have unlimited access about sports anytime they want 24/7 in today's sports world dominated by ESPN. William Rasmussen was the mastermind behind the fresh edgy network that's broadcast to over half the countries in the world. Blossoming into a mini-media conglomeration in its own, ESPN has conquered of the so-called "Sports Nation" does not show any signs of slowing down anytime take over. In addition of being a subsidiary of Walt Disney Company, ESPN's
Central Idea (Thesis): There are so many sports leagues out there, and we would like to inform you a little bit about the NFL, MLB, NHL, and competitive swimming