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| Case Analysis: eBay Customer Support Outsourcing | |

Name: Qiong HuangStudent #: 500423506Course #: MT 8216For: Professor BabinDate: December, 10, 2010 |

Situation eBay.com, “the world’s online marketplace”, is an online auction and shopping website in which people and business buy and sell a wide variety of goods and services worldwide. It is managed by eBay Inc, which is founded in 1995 by Pierre Omidyar. eBay’ mission was to provide a robust trading platform where practically anyone could trade anything. It was recognized as the largest and most popular person-to-person trading community on the Internet. (eBay Case, 2006) eBay posted US $8.7 billion in revenue with a net income at $2.4 billion in 2009. eBay is …show more content…

Second, near-shoring is easier to manage. That ensures these outsourcing services can maintain the same standard with those services in the home country. Another alternative for eBay to optimize its customer support is to deploy CRM software. Customer relationship management is substantial to every company, especially to those e-commerce companies. As I discussed above, community is the foundation of the business model of eBay. Being first-to-market in the e-commerce world is frequently a competitive advantage. (eBay Case, 2006) The application of CRM software helps eBay not only to better serve its existing customers, but to develop new customers. It improves the efficiency and effectiveness in selecting, segmenting the customers and serving them, especially for those potential PowerSellers. This helps eBay to optimize its customer support.

Conclusion Outsourcing is considered as a visible way for eBay to reduce costs, scale the demand, and leverage its investment. As for eBay, near-shoring will ground well in customer support, and CRM software will help to optimize the customer support.

Reference

eBay. (2010). Retrieved at December 10, 2010, from http://www.ebayinc.com/who.

eBay Financial Report. (2010). Retrieved at December 10, 2010, from

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