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Edward Jones: Confronting Success in 2006

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EDWARD JONES IN 2006: CONFRONTING SUCCESS CASE STUDY

INTRODUCTION & BACKGROUND Founded in 1922 in St. Louis by Edward Jones, Sr., Edward Jones (Edward Jones Financial Companies, LLC) is today the nation’s fourth-largest brokerage with 8.1 million retail accounts and retail client assets of $369 billion as of the end of 2005 (Collie & Smith, 2008, p. 18). At the end of 2005, Edward Jones had 9,733 brokers working in 8,581 domestic and 660 foreign (Canada and the UK) offices (Collie & Smith, 2008, p. 18). Edward Jones falls into the category of a full-service brokerage (offering a variety of financial services products and direct, personalized assistance from a Financial Advisor) and it competes against other traditional full service …show more content…

(Strengths-Weaknesses-Opportunities-Threats) analysis will be used to help generate appropriate alternative courses of action. P.E.S.T. Analysis
Political
Edward Jones operates within a heavily regulated industry. The Security and Exchange Commission (SEC) provides broad oversight of all company operations and sets standards and requirements for broker licensing, financial advisor licensing, trading parameters, etc. In early 2006, the SEC reported had about 900 proposed regulations and policies on its desk (Warner, 2006, p. 1). The cost of complying with regulations adds a significant expense burden to Edward Jones and the other competitors. Changes in regulations and/or the elimination of regulations also has the potential to create big disruptions in the operating environment. A good example was the 1975 deregulation of brokers’ commissions which had the effect of creating an entirely new category of competitor: the discount broker. Another example concerns regulatory changes which have made possible the convergence of insurance companies, banks, financial advisers, and brokerage firms so that each can now offer products which were formerly under the purview of just one or another. At the same time, with convergence, brokerage firms who now decide to deal in products traditionally associated with other financial industries (e.g., checking accounts) are now subject to regulations pertaining to those industries and those consumer and

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