“Emotional Appeals”

757 WordsJul 18, 20114 Pages
Advertisements Do advertisements manipulate the public? Advertisers use certain “Emotional Appeals” on advertisements; to captivate and provoke a sudden impulse on the consumer to buy the product. The sole purpose of this essay is to prove that advertisements do manipulate people. This is an advertisement of a piece of garment, but not just any garment it is a reviling swim suit from Michael Michael Kors. In the advertisement there is a slim, long legged woman wearing the swim suit; the setting is in an elevator it seems that the woman is stepping out of the elevator that is full of business men. As she is leaving the elevator she is grabbing the men’s attention. Here the advertiser is using one of the many appeals in this case the one…show more content…
Overall, it is shocking to realize that advertisements use these types of tactics to tug at the emotions of the public. Clearly the information given here is enough evidence to confirm that consumers are being manipulated into purchasing certain
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