Employment Status : Part Time Employed

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

As told through her mother’s perspective, one will learn that Trina is a eighteen year old female of African-American decent and resides with her mother in Los Angeles, California. Trina’s parents, Keri and Clyde, provide their daughter with an upper/upper middle class lifestyle due to her father’s sudden successful career and her mother’s successful resale clothing business in Los Angeles. This well rounded and beautiful adolescent has recently graduated from high school with high grades and was accepted to Brown University, however, due to her summer manic episodes, Trina has not attended college yet.

Debra Brett is a 36 year old single mother housed in rented social housing on a south London high-rise housing estate. She is dependent on council contractors for repairs, with four children the flat is overcrowded,she feels invisible and hopeless.Debra Brett’s low income from benefits effect her education chances by her not being able to afford childcare, and are also effecting her older daughter’s education who is supplementing the family income by working part time while also at college.This will dictate the type of jobs possible for Debra and her family and prospective income of the family. The family relationship and future is dictated by their current “life chances”. The Confino family live geographically quite close but have very different “life Chances”, a large house which they own, both parents are in well paid professional work. Extra activities, classes, computers and educational resources also support the children learning, they have space to study. The Confino’s have choice in education, they have enough money and transport to travel to schools out of area and of their choice. The family enjoys a busy social life with theatre trips, holidays and meals out. They look forward to a good life which they can to afford to plan for in the

Sydney grew up living between her mother and father. She lived with her mother until the age of sixteen. She then moved and lived with her father, and this is where she has been since. During her childhood, she endured many obstacles that led her to where she is today. From cutting her leg open to twisting her ankle, she always managed to get hurt. She managed to stay strong during

The psychological effect of colorism drew Emma to cover her black identity from the judging eyes of society, instead of solving the original problem which was revealed to Emma at the end of the novel; her incapability to accept her true dark-skinned self. When Emma was in college, she gave up pursuing her education because she was uncomfortable with the environment. She was not able to be friends with the mulattos in the campus, because they all saw her as a black girl. Emma however refused to see herself as a black woman, and decided to remove herself from a situation that made her feel uncomfortable. Despite the disruption in education, Emma’s ambition helped her become a public school teacher which made her part the middle-class. She believed money would help her achieve happiness, and when that did not prove to be true, she decided to look deeper into the situation.

Cher is one of the most popular girls at her school with a father that is a litigation lawyer, a prestigious occupation in one of the most wealthiest cities in the world. Cher has everything a young lady dreamed off: money and a huge wardrobe (Clueless 1:00-1:30). However, both Emma and Cher shares the same situation where both mothers passed away. Emma and Cher's lack of maternal figure resulted from them to think highly of themselves. Emma's arrogance can be seen when she brags about being successful in matching couples. Emma believes that she has control over fate and must play matchmaker in order for couples to discover true love. Austen states that "The real evils indeed of Emma's situation were the power of having rather too much her own way, and a disposition to think a little well too of herself" (Austen 5). Emma and Cher seemed to have endless power and wealth, in which they acquire the idea that they are the perfect model for everyone in the

Emma is preparing Harriet for society, she adopts the role of Harriet’s mentor to instruct her in life choices, which is not very difficult with Harriet, who is easily manipulated. Emma has another suitor in mind for Harriet, and her pride will not give in to any other option. This second suitor then turns his attentions to Emma, and she is horrified. Her purposes are being destroyed by others' autonomy. Emma is too ignorant to fully understand why Harriet and Mr. Elton do not want each other. She likes to take the credit

“Education was her dream of dreams, a passion so strong it was almost a disease, and she infected not only her own children with it but generations of little Morrisons yet unborn” (23). Kate, raised in such a family, naturally considers being intelligent and having education as a symbol of success in life. After receiving her university degrees, Kate realizes that Great-Grandmother’s desire for knowledge is not without reason: “the world was spreading itself out before me; I felt that I could go anywhere, do anything. Be anyone” (188). From Kate’s perspective, no obstacle can obstruct her ambitions from this point onward since success in attaining education is the ultimate goal in life, as believed by the Morrisons. Kate’s faith in education, inherited from Great-Grandmother, is also the major reason behind her admiration for Matt – he is the most brilliant of all four children and resembles Great-Grandmother the most. “It seemed to me that the only time those fierce old eyes showed any sign of softening was when Matt walked into the room.” (27) Kate

They came from almost no cultural, social, or economic capital when they first arrived and moved their place in social space dramatically. Her parents having less than fifty dollars in their pockets combined, one day transformed into them being able to buy Emily a Porsche. This displays their economic capital changing. Her mother worked for people, gaining social capital, that helped her daughter get into a prestige high school. Having almost no cultural capital within the United States, her father admits that Harvard was the only school he knew of before coming into the country.

To continue, Chin’s grandma has no money, therefore in order to experience a better quality life, she is sent to live with other relatives, however many of them consider her a burden because she’s just another mouth to feed. Each time Chin moves, she experiences harsh class differences, for example in some of the homes she stays at, they have no electricity or running water. While on the other hand, other families she has stayed with have been fortunate enough to afford color television, a maid and other luxuries. Fortunately, Chin is able to overcome class stereotypes with her intelligence, which allows her to attend a prestigious high school regardless of her class ranking.

In Madame Bovary, Emma creates conspicuous goals based off romantic novels she reads. In reaching her goals, she requires a level of

Emma's personality is largely shaped by the nature of her upbringing. Emma had no motherly figure guiding her as she grew up, due to the fact that her

In this retail food industry Boost made their mark with introducing and focusing on niche market. Products range of Boost considerably liked by young consumers. And Janine name this niche market as their “Wellness category” in which they fulfill the demands of customers with healthy

Barbara Printup, Senior Director of Marketing for CSP, is in charge of managing the upcoming launch for Metabical. After an analysis of a 2007 survey of overweight individuals, it concluded that 70 percent of respondents are not satisfied with their current weight, 35 percent are actively trying to lose weight, and 15 percent are comfortable using prescription drugs to help reach their weight-loss goals. Out of these respondents, 12 percent said they would immediately make an appointment with their health care provider and request a prescription. The ideal Metabical consumer was determined by Printup and found to be overweight college-educated females ages 35 to 65.

Special K enabled Kellogg’s to be alert to current consumer trends such as social trends and changes in technology. The research enabled Kellogg’s to identify consumer perceptions of the brand and what developments consumers would favour. Armed with this consumer and market focused knowledge, Kellogg’s was best placed to inject growth into the product life cycle.