Encoding Failure Of 'Stored Memory'

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First of all, I was not able to recognize the real penny among the fake ones. The reason why most people commit this mistake has to do with encoding failure, which is one of the two main ways in which the retrieval process is broken down. The retrieval theory states that forgetting is the result of failing to ‘retrieve’ stored memories. Encoding is one of the basic information processing operations. It is the process by which the brain turns information obtained through our senses into a form that can be stored in memory. This means that if we do not encode a certain memory, we won’t be able to retrieve it. Therefore, people don’t remember or can’t retrieve what a penny looks like simply because they do not encode specific details regarding
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