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Engadget Case Summary

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Yahoo Mail users were greeted with a notice: "Please disable Ad Blocker to continue using Yahoo Mail." These users were incapable of accessing their accounts until they turned removed their ad blocker or found a workaround for the dilemma. This message is not a new policy, but was part of a trial, a Yahoo spokesman told Engadget over the weekend. A "small number" of Yahoo Mail users were prevented from accessing their email accounts because Yahoo detected they had an ad blocker installed on their computer. The message was most likely a result from an A/B test, a technique technology companies push changes to a small number of users to measure user reaction before deploying them

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