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TTools Case Executive Summary Essay

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interoffice memorandum to: Tom hazzard, ceo from: Venkata reddy putluri subject: palm patent infringment issue date: June 19, 2014 c: steve holmes, patent attorney This memo is to recommend that ttools should stop negotiations with Palm and take immediate legal action through patent litigation means. This action is needed in order to protect ttools’ innovation and for survivability of ttools business. Based on the design patent and non-disclosure agreement with Palm it is very clear that Palm has committed the infringement hence chances of ttools winning of litigation case are high. There are high chances that Palm might consider to settle the litigation before going to the trial of the case as they knew that they have …show more content…

Based on the recent communications with Palm, it is clear that they are not interested in negotiating with ttools despite the fact that they have reminded them about infringement. Palm is already in a contract with IDEO to design a stylus similar to ttools which means that Palm will cease to publish any ads about ttools products from their online newsletter. Negotiating or competing without taking any action to stop infringement of its intellectual property would not enable ttools to leverage its core organizational strengths in competing with Palm. In its current state ads through the online newsletter is the most helpful marketing tool for ttools to reach out to the PDA owners. If Palm stops publishing ads which is highly likely action from Palm’s perspective in order to promote their own product ttools need to develop their own marketing capabilities. Even if they start their marketing campaign, ttools might not be able to compete Palm in terms of resources and market reach. The other alternative of ceasing negotiation and competing with Palm might not be very effective because of the fact that we do not have the capabilities to set a solid ground for such competition. Even if ttools start competing based on its superior pricing and material quality, Palm could easily match its pricing and material quality as long as they could infringe ttools product design. If ttools does not file litigation charges, Palm has not compelling reason to

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