Entering The Digital Age : Digital Impressions Essay

attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it used to have, especially with millennials, in this attention economy filled with fragmented audiences (Webster & Ksiazek 2012). More businesses and marketers have turned their efforts to digital media to influence consumers (Mulhern 2009). Therefore

Supply & Demand In recent years, internet advertising has taken the advertising industry by storm, as it continues to experience huge, incremental growth. Companies are moving away from the dark-ages of print ads and radio spots and entering the digital age of online advertising. In the United States, internet advertising revenues soared to $10.7 billion in the third quarter of 2013, representing a 15% increase over the $9.3 billion in the third quarter of 2012(IAB, 2013). The graph below was

that the screening mammogram could save her life from breast cancer. However, is the mammogram that valuable as a screening test? This question has been a controversial issue since an annual screening mammography was recommended to women above the age of 40. Recently, a vast study from Canada has casted doubts on the value of this screening test again. Since it made headlines on newspapers and TV news on February, many researchers have investigated and given opposing opinions on this Canadian study

The challenge of this marketing strategy is to penetrate the market, and advertise effectively to this age segment. ie Showing the products value in cost and quality. According to a survey by National Underwriter Life and Health (2011) Generation Y (born between 1977 and 1997) are looking for; easy-to-understand policies, affordability, convenience, accessibility

The world 's technology is currently improving at a very high rate, pushing media through another phase of transformation, into the world of internet and globalisation. However despite entering a new phase, the culture industry brought up by Adorno and Horkhermer still stand relevant if not intensifies. Culture industry function according to the idea of replacing use value with exchange value. It robs the freedom of creativity in production. This can clearly be seen as big corporations extend their

as Orange is the New Black and House of Cards. Hulu could also negotiate harder when it comes to content deals with different TV networks. Another opportunity for succeeding in this market is the distribution of channels offered for Hulu such as entering in the mobile device or iPad world. Consumers are using these products more and more every day to watch videos. One way to accomplish this could be receiving permission from well-known cell phone carriers and creating apps for mobile devices to make

it throughout their work, school, daily life schedule. Of course, introducing new recipes can have some advantages and disadvantages to the market segment. Usually, RTE soups are well-known for fast and simple meals leaving the consumer with the impression of a quick meal. Introducing a new product will benefit in taking away the sting of not being adept to introduce new products first, regardless of, the huge share of the market. Although, the company must create at least two successful recipes and

Sony also target the traveling executive with the Sony VAIO, a laptop which is thin, light and has a long battery life. Sony also targets the people who are interested in staying up-to-date with the newest technology, usually men of the ages 15-30 with Sony Digital Entertainment with the newest and greatest technology to appeal to their customers. Marketing Mix Strategies (4Ps) Product Product is a broad concept that encompasses the satisfaction of all consumer needs in relation to a good, service

General Apple's Vision was the Macintosh that was called “digital hub” that isa popular model of computer introduced in 1984, that features a graphical user interface ( GUI) that utilizes windows, icons, and a mouse to make it relatively easy for novices to use the computer productively. Rather than learning a complex set of commands, that wasonly need point to a selection on a menu and click a mouse button. Moreover, the GUI is embedded into the operating system. This means that all application

multi-generational workforce. Our current workforce is comprised of Traditionalists, Baby Boomers, Generation X, Generation Y and Generation Z, whom are all working side by side despite major age and hierarchal differences. Diversity is extremely valuable in an organization, however; management must know how to properly motivate each age group in order to reap the benefits of today’s workforce. It is of upmost importance for organizations to effectively handle the cultural, lifestyle, and communication differences