Challenges at Time Warner1
HEADLINE
In January 2003, AOL Time Warner, Inc., announced that it would be posting a loss of $98.7 billion for the year ended December 31, 2002, the largest corporate loss in U.S. history. While company exec- utives described the loss as a result of accounting changes rather than problems with ongoing opera- tions, the media conglomerate clearly faced significant challenges. The stock price closed the month of January at $11.66, down from $71 in January 2000, when it announced its merger with America Online (AOL).
The gravity of the events of the past few years hit TJ like a hammer. TJ was coming down from the high she felt when the CEO called last week to promote her to a new position within Time
…show more content…
In 2003, the Securities and Exchange Commission announced an investigation into allegations that AOL used aggressive and illegal methods for recognizing revenue leading up to the merger. By early 2003, the prospect of splitting AOL and Time Warner and undoing the largest merger in U.S. history was a real possibility.
However, Parsons declined to shed AOL and instead focused on reducing the company’s debt and integrating the businesses. The company announced agree- ments to sell its music recording and publishing operations, Warner Music Group, for $2.6 billion and its CD and DVD manufacturing and distribution business, Warner Manufacturing, for $1.05 billion. It also reached agreements to sell Time Life operations, a direct-marketing business with 2003 net operating losses of $82 million, and its Turner winter sports teams (the NHL’s Atlanta Thrashers and NBA’s Atlanta Hawks), which posted operating losses of $37 million. In September 2003,
548 Managerial Economics and Business Strategy the company dropped AOL from its corporate name and resumed operations as Time Warner, Inc.
While 2003 saw improvement in operations and a return to profitability (see Exhibits 1a and 1b in the Appendix), Time Warner executives still face numerous challenges in managing the largest media company in the world. America Online is facing declining revenues, Time Warner Cable is seeing saturated markets and increased competition, and the publishing industry is soft due
ROA’s 2006 and 2007 financials have been resubmitted to accommodate for the discontinuation of the Retail organization, providing skewed trend lines. However, one will still note continued decline of net income between 2006 and 2007 in spite of a slight increase in both revenue and gross profit. This additional loss has been attributed to the costs of discontinued operations (Retail), and constitutes a $5.2 million cost in 2007.
This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.
Beside this mistake, America Online has made more mistakes; another example is music they offered on a program disc, where the allocated URL belonged to a competitor. All mistakes could have been avoided with better research and preparation. AOL should try to anticipate these mistakes in the future, by adjusting their marketing approaches to different countries and their cultures. AOL should realize that its American approach is perceived in many other countries as too aggressive, thereby offending not only local competitors but also national consumers.
In the editorial, “Verizon’s AOL deal: ISPs go searching for content,” the times editorial board argue it necessary for the FCC to remain neutrality to other ISPs. To show how the FCC did give preferential, some ISPs merge in with other mobile phone network, have Internet traffic, and lack of great services. Verizon, the mobile phone network, decides to buy the dial-up Internet service AOL, just for its expertise in the advertising field. AOL used to provide their subscribers with great website services, but overtime other ISPs start to provide better quality services. People, who develop the sites, argue that their ISPs provide bad services because the FCC favors their own sites and other ISPs that give them money. However, last February,
1. What accounting approach has AOL used in the past that it is now changing (related to the $385 million)?
Prior to 1995, AOL was so successful in the commercial online industry relative to its competitors CompuServe and Prodigy primarily because of its pricing rate structure which was the easiest for customers to understand and plan for ahead of time. CompuServe and Prodigy offered the same pricing as AOL for its standard service, but, charged additional fees for premium services and downloading which made it more difficult for customers to anticipate their monthly spending.
In 1983 AOL began life in large part thanks to Bill Von Meister, and only had one product. In fact the company was first called Control Video Corporation. In 2015 as a company was sold to Verizon for 4.4 Billion. To say at the very least, AOL did something right as a corporation over the years. The first product they every came out with was called GameLine, which is a service that hooked your Atari 2600 to your phone line to rent games for 1 dollar (fastcompany). Not soon after it’s beginning, Control Video Corporation collapsed and over 90 % of its staffed were fired. However out of the ashes of Control Video Corporation, in 1985 Steve Case founded “Quantum
Finally, Independence, what’s next? This question addresses what many Americans felt following their independence from Britain. After the Revolutionary War, the infant nation struggled to develop the democratic nation that is situated today. The creation of the government was a major task that will help establish the basic functions of the national government and ensure the success of the nation. The Articles of Confederation was notably the first system of government that was proposed and implemented. It was drafted by Congress in 1777, spelling out the official set of laws to govern the United States of America. Between 1780 to 1791 was a critical time for the Americans because many problems they faced directly affected the future of
On January 10, 2000, one of the largest, most powerful mergers was announced to the world. Media giant Time Warner will join forces with the Internet superstar, America on Line. The $183 billion dollar deal is the biggest in history. In the recent past, there has been a wave of merger-mania, both in the United States and in Europe. The merger of the Millennium is between America on Line and Time Warner. The AOL Time Warner deal represents the joining of the Old Media with the New Media. Not only is it a marriage of different approaches, the two CEO's are very diverse individuals. The two companies are quite different, in nearly every aspect. Some of the divisions of Time Warner have been around since the 1920's,
Share holders suffered even more, as stock prices plummeted from the time the merger was first announced. A major part of the failure of this merger was the fact that developing a “learning culture” was never considered, and no strategic vision was created for the newly merged organizations. For example Time Warner Cable’s high speed Internet services, Road Runner, as part of its profitable cable operations was never integrated with AOL as Case explained in his 2005 article in the Washington Post (6/ 11/05: B01). The first AOL Time Warner Annual Report (2000) claimed that it was fostering “… a nimble, entrepreneurial culture that recognizes that it can only succeed if everyone supports the new organization based on a shared set of values and common goals.” Unfortunately, the team-work necessary to integrate the two companies never happened, because there was no shared strategic vision of what the merger should be, and where it would be going. Merger Failure and the Need for a Culture of Learning According to some estimates, 85% of merger failures are related to the mismanagement of cultural issues. Awareness of cultural differences is then seen as an issue of primary concern when organizations merge. According to Miller (2000:8): “Once you develop an understanding of the current culture, and have compared that with the goals of the merged
The purpose of this research paper is to examine the impact to the company’s bottom line of divesting AOL from Time Warner and of selling the AOL Europe holdings. The conversant Time Warner merged with AOL in 2001. This produced a loss in value to both entities. Since the merger, Time Warner has looked at ways to either increase its overall revenue through divesting units or portions of the conglomerate by acquiring other companies to help increase earnings potential. This paper looks at the impact to Time Warner if it divests its AOL unit and also what would be the best way to proceed with selling its AOL Europe holdings. This paper will take a historic perspective on memo 8 and memo 10 on this case study.
Chapter 2 America Online, Inc. Teaching Note Introduction The America Online (AOL) case is a comprehensive financial-statement analysis case. It enables students to do strategic analysis, accounting analysis, financial analysis a: and prospective analysis in a rich context. It can he used either as the first case in a course. on financial; statement analysis to set up the course framework or towards the end of the course as a comprehensive case. If it is used at the beginning, the instructor should be prepared for a discussion that raises more questions than answers. However, it can he an excellent way to motivate the students to learn the course tools. If the case is used at the end, the instructor should challenge the students to do an