Buyer Behavior Final Exam Essays Part 2: Short Essays (3 points) Please answer ALL 3 essay questions below. Each essay is worth 1 point. 1. Assuming an American retailer is considering opening an electronics store. Based on the information below, would you recommend Mexico or Ireland as a more attractive foreign market? Why? Be sure to explain the benefits of each country, and then why you ultimately chose one over the other. | Power Distance | Individualism | Masculinity | Uncertainty Avoidance | Total Cultural Distance from US | USA | 40 | 91 | 62 | 46 | | Mexico | 81 | 30 | 69 | 92 | 86 | Ireland | 28 | 70 | 68 | 35 | 37 | Based on the above information, I would recommend Ireland as a more attractive foreign …show more content…
Cultural distance – countries with low CD scores are more similar and tend to value the same type of consumption experience so for this reason the low CD score of Ireland against the US, makes it a more appealing market. 2. In class we discussed the relationship between expectations and satisfaction. Using the expectancy/disconfirmation theory , please answer the following questions: What were your expectations for this CB course? (e.g. Did you enter class expecting an A?) W hat were the sources for these expectations? Based on the expectancy/disconfirmation theory, explain how your expectations affected your overall satisfaction with this class. I honestly was expecting to get an A on this class as it seemed an easy one. I have been able to keep a perfect score since I started school a couple of years ago but unfortunately my life got complicated when I accepted the job I have, which recently demanded a lot more traveling, not to mention that I am in the process of start a new business after purchasing a retail store a couple of months ago. The sources of my expectations were based on my previous semester experience and the open communication with my professors. I had certain flexibility and the due dates were always in accordance with my traveling schedule but this time things didn’t go as smooth as they did in the past. I had a perfectly
1. The pressure announced on last night's television weather broadcast was 29.92. Explain how this was measured and give the units. Would this be considered an unusually large or low pressure value?
1. Describe two examples of important things that financial planning skills can help you do, and explain why these things are important to you personally. (4-6 sentences. 2.0 points)
This is the first of three milestone assignments that will lead to completion of your course project. In this assignment, you will complete Critical Element III: GAAP
2. Draw a flow diagram of the unit operations involved in sugar refining and at each step write a brief sentence explaining what is occurring. Use the information from SKIL site to develop your flow chart. Since the information does not start from the beginning of the refining process, please include an extraction step (extraction is explained in your textbook). Either milling or diffusion is
Chapman Company obtains 100 percent of Abernethy Company’s stock on January 1, 2011. As of that
It appears that the grammar that was taught in schools in the 1970’s and 1980’s is not used as extensively in society today.
Given the above background it is apparent that there is a gap between students’ expectations and the results from their studies.
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a. These countries are now open to FDI and companies in places that are developed want to go to places people don’t have all the products or as many of the product they sell.
At Least 750 Words I stared down the man’s throat with fear, trying to wiggle my arm free from his grasp. (Hi Im Xerxes. I know what you are thinking, that is a horrible way to start a story… Well…. Fine, I’ll start from the beginning)
University of Cincinnati To date, considerable research effort has been made to determine whether country of origin affects consumers ' product evaluations. Previous studies in industrial (for example White, 1977; White and Cundiff, 1978) and consumer buying (see for example, Andersen and Cunningham, 1972; Lillis and Narayana, 1974; Gaedeke, 1973; Han and Terpstra, 1988) have shown the country of origin to be a salient cue in buyers ' evaluations of
Way before the semester started, There was a large quantity of people saying that this course was extremely difficult with a profusion of unnecessary work. Therefore going into the course, I was expecting it to have an extensive workload and mentally tiresome criteria. Now that I have experienced the class for myself, I can truly say that although the course did have a workload, It wasn't unnecessary at all nor was it very difficult. Of course, like all college classes, It wasn't to be an easy A but it was not impossible. There were essays due almost every week, but nothing I couldn't endure; especially
I conducted this and did our market research in the U.K and according to us I decided to set up the business in the U.K and thought it’s the best location through our market research.
As our company has concluded to open a new production and sales facility in Europe, the next big decision we need to discuss about now is which country we are going to do so. As we all know, business in Europe has to be done in many countries because most the countries in this area are in the Europe Union (EU) and they are all connected as using the same bank notes. Some countries don’t speak English as their business language and some have very different business culture compare to America. So I suggest our company open new facility in these following countries because most of them use English as their business language and their public transportation as well as transport infrastructure are well developed and maintained:
Economic distance especially now more so than ever with the EU bailout of Ireland, financial resources are at an all time low and many markets might be dubious about trading with an Irish exporter. There could be difference in costs and quality of natural resources, financial resources, human resources, infrastructure, intermediate inputs or information or knowledge.