preview

Ethical Issues Involving The Media

Good Essays

There is an ongoing debate over how important and necessary ethical behavior is in the business domain. It is arguable due to the advantages and disadvantages that come into to play with every decision. Some stand on the side of the dispute that ethical behavior may slow down one’s rate of success, but it ensures that success is accomplished morally and justly. On the other hand, some blatantly argue that ethical behavior is not necessary when one is on the thin line between success and failure. In other words, this side believes unethical behavior is not a problem when one is in desperate need of higher achievement. Businesses often display unethical behavior towards their customers through their advertising in the media, towards their employees through mistreatment, and towards their investors through bribery. In each topic, the importance of ethical behavior is evident. Ethical Issues Involving the Media Media advertisements can contain untrue and misleading information regarding a product. An advertisement for the popular drink known as Vitamin Water has proved to be unethical and deceptive towards customers. Attempts are being made by the National Consumers League (NCL) to put an end to the advertisement’s claim that Vitamin Water, manufactured by Glaceau, a small unit of the Coca-Cola Company, can replace flu shots. The NCL have requested the investigation of the Federal Trade Commission (FTC) over untrue assertions. The healthy appearance in the name

Get Access