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Ethnographic Analysis Paper

Satisfactory Essays

Methodology and Methods
Ethnography
An ethnographic study would be the most beneficial methodology for my research because it focuses on an in-depth study of a group (Hoonard 2012).
Focus Group Talking to a group of young black women (aged 18 to 25) would be the most beneficial for my research because I believe it would spark more of a conversation in comparison to a one on one interview. In a larger group, the women have the ability to feed off of each others statements and can express if they have had similar experiences in their daily lives. Questions such as “What influenced you to wear your hair they way you do?”, “What is the natural hair movement to you?” and “Do you consider yourself to be apart of the natural hair movement?” would be asked. These focus groups would include a selection of black women …show more content…

(2015) Social networking sites: a support system for African-American women wearing natural hair, International Journal of Fashion Design, Technology and Education, 8:1, 21-29 Ellington (2015), examines how the support of social networking sites (SNS) influence the self-esteem of black women, the acceptance of their natural hair and their decision to remain natural or become natural. This research was guided by standpoint theory and an Afrocentric approach and conducted through the use of flyers, word of mouth, snowball sampling, and focus groups with semi-structured interview questions. Findings demonstrated that SNS did play a very important part in black women maintaining the natural hair. However, though giving them emotional support, these sites did not motivate these women to become natural. It was also found that the narrative of “good/bad hair” which exist within African American communities have an effect on how the women wanted their hair to be perceived (i.e. “curly” vs. “nappy”). Additionally, the hesitance to go natural was a product of the lack of support from family and

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