Why do companies focus so much on advertising? Companies spend money to promote their products through commercials and billboards. Without advertisements, companies struggle to get people to consume their product. When making a commercial or billboard, they use ethos, logos, and pathos to ensure that customers are interested in a product. This paper will explain how two companies use ethos, logos, and pathos to persuade people to consume their product by using a billboard and ad. Clark (2015) states, rhetorical judgment is used everyday, even though some people may not realize it. Rhetorical judgment is when someone changes what they say depending on who they are speaking to and where they are. Without using the tool, people may say things that they …show more content…
The ad is simple but still powerful, the lighting emphasizes what the brand wants the consumers to notice. While looking at the billboard, people may feel powerful and focused. Both of these advertisements use pathos very well. Throughout the entirety of the ad and billboard, there are so many emotions that would make someone excited to try the product. Although both of the companies used pathos in a smart and interesting way, the Gatorade commercial seemed to give more emotion and was very persuasive. Logos is another major appeal to rhetoric. Logos are used to explain logic and reasoning to an audience. Many companies use logos to help give the buyer a sense of logic and explanation as to what their product is about. Both advertisements use logos in different ways. The Gatorade commercial uses logos in two powerful ways. The first way was to promote the NBA and get people to buy tickets. They did this by showing the game and what the sport is like. The other way was by showing Gatorade and how someone would feel if they bought it. If someone buys Gatorade, they will feel hydrated and energized. The Powerade billboard also features logos in a smart
claims and establish credibility. The three terms Pathos, Ethos and Logos are rhetorical appeals used specifically for persuasion. Each of these terms is useful in arguing a point, or persuading a reader to observe a topic in your favor. Pathos originates from the Greek language, and is translated into “suffering.” This appeal is most commonly used to adhere to the senses, such as a person’s emotions, needs, and values. A good example of pathos is referring to one’s country as “motherland” in order
problems that adolescent girls face, the author uses pathos, ethos, and logos and elements of language to support her claim. The author claims that once adolescent girls reach fifteen they change for the worst. I am going to prove her claim by discussing how she uses different elements of language along with pathos, ethos, and logos. I used allusion and imagery to prove pathos, I used allusion to prove ethos, and I used diction to prove logos. In lines 1-2 the author refers to adolescent girls as
every commercial uses at least one. Three of the major tactics advertisements use are ethos, logos, and pathos. Pathos is applied to create an emotional reaction in the viewer to what is being shown. A well-known use of Pathos is advertisements using language or music in an attempt to have the viewer feel empathy for the cause that they display. Ethos is used when an authority figure promotes a product. Finally, logos are applied when an advertisement uses facts like statistics to draw consumers to their
that a company may use when creating an ad. The first one is called pathos. This is the use of imagery or text to try and appeal to the human emotion. This ad uses pathos by relating the use of a cigarette to a gun. This is targeted at huma.n emotion by asking if smoking is worth your life. The ad doesn't blatantly ask the question but guns are dangerous weapons and if played with could result in the end of someone's life. This pathos is used very effectively because for most cases when confronting
Ethos, logos, pathos, and other persuasive techniques play important roles in argumentative articles. In the non-fiction article, “Zoos connect us to the Natural World,” Micheal Hutchins, the author, uses persuasive techniques as a means to support their claim on the topic. To begin, this article provides a plethora of persuasive techniques along the lines of pathos and emotions. For instance, when Hutchins talks about families’ inability to travel to certain locations in order to see animals, he
The idea of pathos, logos, and ethos is used throughout all three of the passages it is used in how the first passage uses pathos when astronaut Armstrong expresses a meaningful quote hence using pathos. Then in the second passage, uses logos and pathos to describe if a disaster would have occurred but it did not break out. Finally, the political cartoon shows signs of all three of Logos, Pathos, and Ethos and now let's explain and see how each is used and how it improves, helps the text, and political
elements to persuasion: ethos, pathos and logos. Ethos is not just appealing to ethics, but it is establishing the speaker’s credibility and character. Pathos is an appeal to emotion to persuade an audience of something. Logos is an appeal to logic with things like facts and research. Any speaker that wants to persuade an audience to believe something should have an equal amount of all three elements. In the three videos, the speakers use
Pathos, Ethos, and Logos Throughout his speech in Act 3, Mark Antony uses Pathos, Ethos, and Logos to subtly convince the commoners to turn against the conspirators. He uses Ethos, or the ethical appeal, many times throughout the speech, most notably in his first line; “Friends, Romans, countrymen, lend me your ears!” He is attempting to make himself seem more honorable from the very beginning of his speech. Throughout the rest of the speech, he constantly questions Brutus’s Ethos. Brutus, who
Ethos, pathos, and logos are all devices that Barbara Ehrenreich effectively uses throughout her novel Nickel and Dimed to prove that America needs to address the commonly overlooked issue of poverty within every community. It is important that she uses all three devices because they help support her argument by increasing her credibility, connecting to the readers’ emotions, and appealing to their sense of logic. The combination of these devices puts a sense of urgency on the problem Ehrenreich
largely on the three artistic proofs of ethos, logos, and pathos. These components of a rhetorical work allow someone to be effective at conveying a message persuasively to an audience. Although Aristotle, the father of logic, obviously claimed that the logical appeals of logos are most effective, American history suggests otherwise. pathos has historically been a very impactful appeal in American politics throughout the country’s history. I will argue that pathos is the most effective artistic proof
15 Examples of Ethos, Logos, and Pathos Ethos: Current Olympic champion Yuzuru Hanyu’s figure skates are from the brand Edea. Renowned scientist Neil deGrasse Tyson believes that humanity has stopped evolving. As a veteran who served this country countless times in the Kosovo War and the War in Iraq, I believe that I will be the communities best option for police sheriff. Our expertise in installing refrigerators and satisfying customers since 1915 makes us the best option for any kind of refrigerator
Use of Ethos, Logos, and Pathos The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos
rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their
Brody's editorial, "Posture Affects Standing, and Not Just the Physical Kind", she clearly informs readers on the negative effects of electronics on everyday life; effectively using ethos, pathos, and logos in her explanation. Brody provides information as specified by doctors and professionals, which appeals to our ethos. In the editorial, Brody informs readers by quoting a professional; "'Text neck,' a term coined by a Florida chiropractor, Dean L. Fishman, is a repetitive stress injury resulting
Ethos, Pathos and Logos A General Summary of Aristotle's Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to