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Ethos Pathos Logos

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Why do companies focus so much on advertising? Companies spend money to promote their products through commercials and billboards. Without advertisements, companies struggle to get people to consume their product. When making a commercial or billboard, they use ethos, logos, and pathos to ensure that customers are interested in a product. This paper will explain how two companies use ethos, logos, and pathos to persuade people to consume their product by using a billboard and ad. Clark (2015) states, rhetorical judgment is used everyday, even though some people may not realize it. Rhetorical judgment is when someone changes what they say depending on who they are speaking to and where they are. Without using the tool, people may say things that they …show more content…

The ad is simple but still powerful, the lighting emphasizes what the brand wants the consumers to notice. While looking at the billboard, people may feel powerful and focused. Both of these advertisements use pathos very well. Throughout the entirety of the ad and billboard, there are so many emotions that would make someone excited to try the product. Although both of the companies used pathos in a smart and interesting way, the Gatorade commercial seemed to give more emotion and was very persuasive. Logos is another major appeal to rhetoric. Logos are used to explain logic and reasoning to an audience. Many companies use logos to help give the buyer a sense of logic and explanation as to what their product is about. Both advertisements use logos in different ways. The Gatorade commercial uses logos in two powerful ways. The first way was to promote the NBA and get people to buy tickets. They did this by showing the game and what the sport is like. The other way was by showing Gatorade and how someone would feel if they bought it. If someone buys Gatorade, they will feel hydrated and energized. The Powerade billboard also features logos in a smart

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