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Evolution And Virality Of Memes

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Evolution and Virality of Memes
How have memes evolved and why do they go viral? Memes did not originate from the internet contrary to popular belief, but have actually been appearing in culture for centuries. The main difference between internet memes and pre-internet memes is the medium in which they go viral. A meme has two definitions; Dawkins definition, and internet memes. Charles Dawkins first coined the term meme in 1976 in his book The Selfish Gene, and was referring to cultural ideas, beliefs, fashion, practices, etc. In his book he came up with a theory that memes develops similar to how genes spread in organisms. Memes transmit from one mind to another through speech, writing, or any form of communication. Likewise genes …show more content…

This square dates back to 79 AD in the ruins of Pompeii, where Jewish people inscribed it on doorways and various objects to protect from evil. Later, in about the Third to Fifth century, Christians adopted this practice as their own. The meme had spread and mutated to accommodate both cultures. Likewise, Sator Square has still survived to this day. However, it’s not as popular as it once used to be nor used as much. Additionally Kilroy was Here is another meme that spread similarly to internet memes, and the sator square. James J. Kilroy created it during World War II. He inspected the bottoms of warships under construction, and after he had completed the inspection he would write in chalk “Kilroy was Here” on the bottom of them. The chalk consequently, would be erased too easily though, so he scrawled “Kilroy was Here” in crayon on the bottom of the ship instead. The image that’s associated with this phrase is a bald headed man with a large nose peeking over a ledge however, predates the phrase. There’s conflicting ideas to who drew it first, but most people think the British cartoonist George Edward Chatterton drew it in 1938. Somehow this image united with the phrase, and formed the “Kilroy was Here” meme. Subsequently this spawned a joke within the GIs of America. It became a challenge to place this phrase and picture in unusual places, and is said to be on Mt. Everest, the Statue of Liberty, and on the moon. Both of these

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