While most of the lyrics in Beyoncé’s “Formation” music video are bold statements and used to represent social issues amongst Black America, it can be vividly seen the video uses several rhetorical approaches and signs to present the answer to the initial question: “What happened after New Orleans?” This scene also has Beyoncé standing on top of a New Orleans Police Department vehicle while surrounded by flooding water, which we’re led to believe is part of the aftermath of Hurricane Katrina. Logos is established when Beyoncé addresses the rumors that she’s a part of the illuminate. This is the first time we’ve heard the starlet mention it since there have been hundreds of accusations linking her, Jay Z, Chris Brown and other black celebrities to the possible secret society. By her recognizing the rumor and attempting to dissolve it to present a great issue, she demonstrates great use of logos because she’s able argue her reasoning and persuade the targeted audience. …show more content…
She dances in a colonial house’s hallway; while drawing reference to several southern states, while displays that she loves herself and her origin. She illustrates to the audience they should be proud of their ethnicities and celebrate their origins and draws focus on the many people devastated in New Orleans. Sometimes, throughout society there is pressure to alter ones skin tone, nose, or hair to conform to the while Anglo-Saxon expectations of beauty. In this video, Beyoncé makes it clear that she’s not interested in this from embracing her ethnicities and Southern
I am a 15 year old girl, soon turning 16 and will, hopefully, be getting my driver’s license. There is only one problem I don’t have a car and my parents don’t want me driving their cars alone, so, therefore, I can’t ever really drive around like I need to. If I got a car, it would change everything. It would give everyone else more time, not having to worry about who is going to pick me up and all of the confusion.
Nothing better than light when the subject is photography. It is using this simple concept that the advertising of the new iPhone 7 starts. The headlights of a vehicle passing from the outside illuminate a boy lying on his bed in complete darkness. Suddenly he has the idea of going out to explore the night using his device. “iPhone 7 - Midnight” is a commercial that does not have any spoken word, only the song “In a Blackout” as background (campaignlive.com), and uses the 60-second commercial to show common places throughout the camera lenses.
All the videos present logos, ethos, and pathos. Some may show it more than other videos, the best video that shows all 3 of this rhetoric is the first video. In the first video Claudette Colvin and Rosa Parks were talking about how amazing Claudette was for standing up for herself. In addition, some of the ways they show everything that is happening is by logos, ethos, and pathos. Logos is shown when the NAACP were trying to find out who can be the representative of the group and how they can stand up to what happened when Claudette was seating in the white section of the bus and did not move.
Beyoncé Knowles, a well-known singer, songwriter uses two of her songs: “Freedom” and “Formation” to tell the story of herself. “Freedom” is the beginning of her story where she is searching for freedom and equality showing that there is still much inequality and injustice for African Americans in America today. The song slowly transitions to a more positive tone when she seems to have made something beneficial out of her difficult situation. “Formation,” however, has a completely different tone. While she does address negative situations from the past at the beginning of the song, she quickly transitions to a more positive tone full of pride in where she came from, who she has become, and what she has overcome. Together, the two songs
One of the most prominent visuals in Lemonade is the setting of New Orleans, Louisiana. In current times, New Orleans is most closely associated with the Hurricane Katrina disaster of 2004, in which a strong hurricane devastated the city and left many killed, injured, or homeless. There was national criticism of the government’s handling of Katrina, stating that the government took too long to respond to the crisis due to the city being mostly populated by blacks. However, this is not the only aspect of New Orleans that is central to Lemonade’s narrative. The video also shows staples of the old American South during the time of slavery, such as plantation homes and slave quarters. In this setting, Beyoncé indulges a fantasy of an all-black utopia dominated by women, who dress up, take photographs, and
All, of the dancers in this music video are African-American, and it is very clear. None of their hair is straightened, they are all in Black Panther-esque outfits, and they are “unapologetically black.” The concept of this video is head-on addressing systemic racism. An obvious example is the dancers but there are also many more. For one, the opening scene, as referenced earlier, includes Beyoncé herself standing on a police car flooded in water while a clip saying “What happened in the New Orleans?” plays in the background. This artist is using her platform to bring attention to the hurricane in New Orleans and how there was little to nothing done by police there. She is calling out the system in this video.
Alone, the use of only ethos, pathos, or logos would make for a semi-interesting story, but together, they tell a believable account of real events. Beatty makes use of all three techniques to connect with her audience and share her own story as well as hard facts that verify the events. The powerful combination of ethos, pathos, and logos conveys Beatty’s story convincingly.
The use of Ethos, Pathos, and Logos is presented in the three videos provided through a wide array of examples. In the first video, Drunk History- Claudette Colvin and Rosa Parks, the writers use of comedy was used to provide a broad narration of a particular civil rights movement. Logos is a form of persuasion through the “[representation] of arguments and evidence in the matter under discussion” (Campbell 38). In the first video, the use of logos was presented by their wardrobe selection. The use of old time clothing created an antique like structure that would capture the viewers. The second form of logos was presented through the attitude of Claudette Colvin stating “I paid my fare the same as this white lady paid her fare.” This showed Colvin’s logic and reasoning to
In today’s world, our lives are covered in the sense of credibility, emotional appeal, and logical appeal. These three modes of persuasion are used to achieve the audiences’ attention and influence them towards an idea. The three modes are called ethos, pathos, and logos. An example of a famous speech that used these three modes and more would be Abraham Lincoln’s Gettysburg Address which was addressed in November 19, 1863. In his speech, Lincoln’s audience was the Union, Lincoln supporters, and the deceased among the Union. The address claim that America, which our founding fathers united, is sustaining many issues that have been affecting the stability of this nation. The civil war caused a breakup of our nation since many men died by fighting
Music in Your Ears. In the articles, “Music is Worthless,” written by Steve Lawson and “Nashville Skyline: Searching for the Heart of Country” written by Chet Flippo, both authors use the rhetorical tools: ethos, pathos, and logos. In “Music is Worthless,” Lawson comes across many aspects on what music is really worth and how it is valued, while in “Nashville Skyline: Searching for the Heart of Country,” Flippo tries to find where country music was lost and where it still can be found. Although, music can be perceived in many ways, Lawson and Flippo use the rhetorical tools ethos, pathos, and logos to help the reader understand their reasoning on certain music.
This cartoon appeals to ethos, pathos, and logos in a variety of ways. Ethos is "what modern students of communication refer to as credibility" (Lucas 353). Ethos is shown by the figures at the bottom stating that they held her seat open since 1955 to mark the year she stood up for her rights. Pathos is depicted through the pride illustrated in the cartoon. For example, it shows Rosa Parks entering heaven as angels say "we have something in the front row for you..." because she fought for her spot on the bus and changed the way of life for future African Americans. The angels were praising her for her accomplishments. Logos is illustrated throughout the entire cartoon because it is logical that such an inspiring woman would be held a seat and
Beyoncé recently released her music video on Saturday February 6, 2016. Beyoncé 's "Formation" video forms messages in text and visuals that fits today 's social issues. They call attention to the audience mainly for women and Black America. This piece of rhetoric creates meaning in society by giving us events and visuals to help the
Imagine that for Christmas you got a brand new puppy, you feed it, you train it, you play with it, and one day you run over it. That story could have made you a little sad, even if you didn’t get a dog for Christmas and run over it. Next, does it surprise you that 6.2 million dogs die per year, according to The National Animal Interest Alliance, “3.8 million in homes, veterinary hospitals and under the wheels of a vehicle, and an additional 2.4 million in shelters.” When I said that it probably sounded like I knew what I was talking about with plausible detail.
Wiggins, Paige A. "The Symbolism and Meaning in Beyonce's "Formation" Screams Black Power - The PostScript." The PostScript. N.p., 23 Feb. 2016. Web. 03 May 2016.
While noticeably referring to the “free” Creole Bourgeoisie of color in the late 1800’s infused with the Victorian Era in relation to the Queen Victoria’s reign. There is a quick shot of Beyoncé wearing all white in reflection of the attire worn in that era by this wealthy race of people. The symbolism of the Victorian Era relates to the ideology of femininity. Her lyrics specifically says, “Okay ladies now let’s get in formation”. Being that Beyoncé can be considered a part of the modern-day elite, she is illustrating