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Examples Of 7 Tenets For Building A Digital Enterprise Of Future

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7 Tenets for building a Digital Enterprise of future Doing business in this era has become like a Space Mountain ride. Unlike normal rides, in Space Mountain everything is in pitch black darkness; similarly future of business is concealed by clouds of uncertainty. Businesses are changing every minute - new technologies are transforming the way they operate, new business models are posing threat to the established ones. To throw light on it, lets consider the example of the automotive industry. A few years back the market was dominated by car OEMs like GM, Honda, Jaguar, Toyota, and Audi, and they were vigorously competing among themselves to be the market leader. Now competition profile has changed to include IT companies like Google and …show more content…

It has to change dramatically and adapt faster; otherwise by the time you will be ready to embrace a new technology, it will be already obsolete. This reminds me of Kodak. They were the inventor of digital camera much before the actual digital camera came to market. However they did not pursue the project further fearing the downfall of their film business. They treated digital as a distant possibility. The rest is history everyone knows. In order to stay ahead of competitors, businesses need to identify future opportunities and be ready for wave of changes that will be coming towards them. They should not hesitate to make big bets and be the innovation driver themselves else their competition will go ahead.  Redesign your business as digital business model Digital transformation calls for a change in the business model as well. The traditional linear business model (from supplier to consumer) will not work anymore. At present, platforms have dominated the business scenario, where technology is the main driver instead of resource and cost as in the case with traditional models. If you are still functioning in the linear fashion, it is time to rethink the business model. In Mahindra & Mahindra ltd., we have understood the importance of this tenet quite early and launched many such digital business models that disrupt the conventional way of doing business. We had launched SmartShift – a technology enabled load exchange platform in 2015, and became one of the first

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