FCCLA Club Case Study

St. Jude Children’s hospital was established in February of 1962 with the “sole purpose of conducting basic and clinical research and treatment into catastrophic childhood diseases” (StJude.org). They have raised survival of childhood cancer from 20% to 80% since their opening through their research (Cancer.org). Even with an average of 7,800 patients a year and a 1.8 million daily operating cost, parents never pay anything for their child’s stay (StJude.org). The survival rate has raised and children are able to stay at no cost due to donations. Most of these donations come from people around the world that see St. Jude’s effective and strong advertisements. I will be analyzing three rhetoric’s ethos, logos, and pathos the hospital used to raise funds and make it effective.

Purpose: To inform my audience that there are kids out there that need our help and to have the audience persuade to donating.

I have taken an active role in many clubs and various activities during my high school career. I have donated most of my time, however, to the B+ club, as a leader sophomore and junior year and co-president senior year. B+ is an organization that raises funds for families battling pediatric cancer and for cancer research. The main event for our B+ club is the annual student-run volleyball tournament during the winter; it’s such a fun night filled with friendly rivalries on the court while thousands of dollars are raised for the organization. During my sophomore year, I helped implement a new “care package” program, which I have led and we have continued ever since. We fill the “care packages” with games, candy, blankets, and more, and given

Each year, students orchestrate THON, a Penn State student-led philanthropic organization that raises money for Four Diamonds and Penn State Hershey Children’s Hospital. Throughout the year, students coordinate fundraisers and a 46-hour dance marathon to cover costs that insurance companies will not cover and attain funding for pediatric cancer research. At Penn State, I intend to be a part of this phenomenal organization. Within THON, I plan to continue my leadership through becoming a committee member. Fundraising is an essential component in any kind philanthropic organization; therefore, participating in canning weekends, becoming a committee member, and raising money. All of the money raised through THON benefits Four Diamonds at Penn State Hershey Children’s Hospital for groundbreaking research in pediatric oncology and medical support for families battling this devastating disease. Over the past 40 years, THON has raised over $127 million dollars to find a cure for pediatric cancer, the leading cause of fatal disease in children, which will impact the lives of those dealing with the effects of cancer and improve the overall quality of life for the

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

Donations to illnesses: we can set up a charity inside the school or perhaps fieldtrips could be helping the homeless.

Every year in October, Post 9528 focuses on breast cancer awareness. This project is spear-headed by Kathy Crosswhite, an auxiliary member who has survived breast cancer twice. They spend the month of October educating women on the signs and symptoms of breast cancer and on preventative care. They sell ribbons, auction off baskets, and this year are planning a dinner and ball. All proceeds are set aside in an account to help locals in their treatment and

We brought this project to the attention of our peers by creating flyers, posters, and a morning announcement (see appendix D). We requested that the student body would bring in items relevant to the hot chocolate kits. Once the items were collected we had our FBLA chapter assemble each of the individual items into a kit for each nurse to enjoy (see appendix A). Two days before Christmas, our group members delivered the kits to Banner Health Medical Center of which the entirety of nurses and staff were incredibly grateful (see appendix B). Facilitating the collection drive and assembling the hot chocolate kits signifies gratitude toward those who serve continuously and contribute to the the development of a more unified Eaton High School student body. Demonstrating appreciation toward nurses and medical staff via Christmas gift bags proves to these individuals that their work is important, and people value the constant care they provide. Those attending Eaton High school came together to support a common cause and made a close-knit community even closer. Overall, this project denoted the importance of thanking those that sacrifice for a greater good. “Christmas Treats for Those Who Treat” raised awareness for the dedication of nurses and the time with family they relinquish in order to serve

Recently, the Chick-fil-A Leadership Academy asked me to organize an event for a charitable cause. I recommended we host a fundraising concert for the family of a coma-stricken local 5th grade student recently hit by a school bus.

Growing up I have watched how each of these communities have come together to support individuals or families who have suffered great losses. This past summer, my school’s new athletic director passed away and many of the athletes and sports teams came together to help his family and bring them meals. The outpouring support was inspirational, even though the athletic director had only met the fall sports teams, those teams and families showed immense support for his family. This value was one I have seen in my family as well, my mother used to tell my sisters and I that the world is mean enough, we don’t need to be mean to each other. Even from a young age, my mom emphasized the importance of taking care of others, this value was only reinforced as I grew up. Having grown up around this value has motivated me to help others when possible and be supportive of friends when they need it. I am the treasurer of my school’s Doctors of Tomorrow Club, and throughout the year, we organize various drives to benefit the community, the blood drive, and volunteer at food banks. Each of these activities helps give back to not only our community but the D.C.

In the United States 1-in-8 women are diagnosed with breast cancer during their lifetime (thebrayonline). It's the most common cancer in woman and is also the second leading cause of cancer death among women. Every year it’s estimated that over 252,710 women in the United States will be diagnosed with breast cancer and more than 40,500 will die (NationalBreastCancer.org). Women are diagnosed with breast cancer every 2 minutes and 1 woman will die from breast cancer every 13 minutes (NationalBreastCancer.org). Breast cancers tend to mostly affect woman but men can also develop breast cancer. Breast cancer affects thousands of people every year, so it's really important to raise awareness about this disease (Healthline.com). Breast cancer is such a dangerous disease that affects millions of people, companies and organizations want to help raise awareness and educate people about breast cancer. To do so, they will have an inundation of pink items that you can buy to raise money to help raise awareness and fight breast cancer. You can also make charitable donations to various organizations and charities to help fight the disease. However, they have drawn the ire of many researchers, academics, educators, survivors, and victims' families for trying to make money on something important as breast cancer. People are also angry that the items their selling are contributing to cancer.

Lee Jeans has created a day called "Denim Day". The American Cancer Society and Lee jeans have partnered up to rise above breast cancer. These companies have said no woman should fight the fight alone. This fundraiser allows all participants to donate $5 or more in exchange for wearing jeans to work. Donations help fund research, provides free information and support. It also allows people to know what to do if diagnosed with breast cancer and how to reduce the risk of breast cancer. I think this company and cause is a good fit! Their slogan is One day One cause One cure. They believe convincing enough people to take one small step, together they could reach an incredible goal. If every person who wore jeans to work that day donated to the

In February 2013, Diet Coca-Cola teamed up with an organization called The Heart Truth. This organization is for women with heart disease. In this case study, The Heart Truth and Coca-Cola partnered up together to raise awareness for women’s heart health. Diet Coca-Cola promoted a contest on Instagram and Twitter labeled #ShowYourHeart. This competition took place a month prior to heart month. In this contest, Coca- Cola asked the users on twitter and Instagram to post pictures that were motivational and impressionable displaying a heart. Five contestants were chosen and to attend the Red Dress Collection Fashion Show on February 6th. Coca-Cola announced that it would donate $1 for every picture posted under the ShowYourHeart hashtag until

The opportunity to be involved in Love Your Melon has been an aspect of college I have looked forward to for a long time. A few years ago, my cousin Jacob, a neuroblastoma cancer survivor, was visited by the Harvard University Love Your Melon crew. When I saw the genuine happiness this visit brought him, I knew this organization was something special and something I wanted to be a part of. The fact that the brand was originally developed by college students is so inspiring and shows that college students can have a major impact on a cause. I think Love Your Melon’s mission is unique because they help the entire pediatric cancer population by donating to their nonprofit partners, but they also help on an individual level by making an effort

It has always been close to my heart to help others who are in need; therefore, I chose to volunteer my time toward helping to make Project Backpack a success. Some time ago I chose to join the Project Backpack team in order to help under privileged school kids. Project Backpack is a project where members go out and buy items that children need in order to make it through school. Some items that were purchased to fill backpacks were school supplies, such as notebooks, pencils and pens, crayons, and other school essentials. We also would get personal items for the children, such as toothpaste and toothbrushes, shampoo, body wash, and deodorant. Then we might even get a few toys, such as cards, football, or another small toy. We chose to do that because we realized that we were giving these backpacks to children who are under privileged and they may not have many toys, and it is just a way to make the backpack more comforting to the children.