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FIN120 Break Even

Decent Essays

TOTAL REVENUE APPLICATION

At a price of $3 each, SHAPE magazine sells 1.25 million copies of its magazine targeted to young women seeking a healthier lifestyle. If the price is increased to $3.25 each, only 1 million copies will be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here, what is SHAPE magazine 's total revenue, obtained at the higher price?

a. $3,750,000 b. $3,250,000 c. $2,125,000 d. $1,625,000 e. $675,000

Answer: b Rationale: Total revenue = Price x Quantity. Total revenue at the higher price is equal to the price of $3.25 x the quantity of 1,000,000 copies, or $3,250,000.

TOTAL COST DEFINITION

The sum of fixed and variable costs …show more content…

d. incremental return quantity. e. shadow price quantity.

Answer: a

BREAK-EVEN CHART DEFINITION

A __________ is a graphic presentation of the break-even analysis.

a. Gantt chart b. demand curve c. ROI analysis d. cross-tabulation e. break-even chart

Answer: e

BREAK-EVEN ANALYSIS APPLICATION

The Precision Writing Instruments Company makes two pen designs—the Cordova design and the Savannah design. These data apply, regardless of which of two pen designs is being produced. Materials cost per pen is $6. Labor cost per pen is $5. Production overhead is $1,000,000. Advertising and promotion is $1,000,000. Marketing research has estimated the following demand functions for the next year of sales for the two pen designs where Q represents demand in thousands and P represents price. For the Cordova design, Q = 150 - 2.5P. For the Savannah design, Q = 175 - 2.1P. What are the total costs for sales of 500,000 units of the Cordova design?

a. $1,000,000 b. $2,000,000 c. $3,650,00 d. $5,500,000 e. $7,500,000

Answer: e Rationale: The demand function of each design is irrelevant. The answer is Total costs = Fixed costs + Variable costs
= (1,000,000 +1,000,000) + (500,000 units x $11/unit)
= $7,500,000

The owner of a small restaurant that sells take-out fried chicken and biscuits pays $2,500 in rent each month, $500 in utilities, $750 interest on his loan, insurance premium of $200, and advertising on

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