Fashion Fair Stereotypes

Using more attractive women and sexualizing them causes more attention therefore it will benefit the advertisers. Stereotype is not an odd topic when it comes to advertising. Numerous advertisements who are aiming toward a specific group of people may use a stereotype to attract their attention. To promote their product during a tennis tournament, Gatorade would choose Serena Williams as the main model in their ads. Therefore they are able attract tennis players and as well as African American

While in second grade our teacher assigned many projects, Many of which required visual representations. So, i went onto google and printed out over 15 pictures. I ended up using all of them. After we had presented our projects she told us we could use them in the science fair. I decided i would use it in the fair. At the end of the fair they presented the second grade winners and i ended up winning third place. Third place came with a prize of some candy and a toy. So all in all i used someone else's work to win myself a prize and i realize that now. Although a bit of candy and a cheap toy isn’t much, i still technically cheated them out of it. In the future i know to cite where i get things so that the authors get the credit they

The judges mostly look at the girl’s personality. At the beginning of the pageant, each contestant gives the judges a bio about themselves; with this, judges base their questions off of the contestant’s answers. According to Taylor Jobin, “Pageants mock women's intelligence by asking impossible questions” (Taylor Jobin). This is not true for each question asked in this competition is based on the contestant bio. The bio may have information about the contestant’s recent vacation so the judge would ask in the interview “what was your favorite part about visiting Niagara Falls.” Another article by Rita Panahi says that they ask political questions only insulting people's intelligence and it fools nobody. A book about this specific competition

We did try and make it stand out to people around our age group though by making the ad easier to compare to yourself as a person who doesn’t experience these troubles. To especially attract the attention of people our age group, we displayed facts fitting of the context, used characters of this age group and made it a short video with a lot of information. We made the video as short as possible whilst fitting a lot of information in it because our generation is proved to be less patient in receiving information and will much rather prefer ads that get to the point. This is why ads targeting teens are usually posters which are easy to spot and take minimal time to observe or ads such as five gum ones that get to the point of fun. teens are concerned with having

In 2012, H&M used soccer star David Beckham is perhaps one of the most vivid ads still today. Beckham, a tattooed, athletic and muscular man, embodies hegemonic masculinity to a sporting audience. Because Beckham is a globally recognized, the commercial does not need to add his athletic ability, financial statues, and wife to gain audience viewers. By being married, Beckham is observed to be a “real man.” Placing someone like Beckham in a Super Bowl commercial, unlike an ordinary man, bring a whole new meaning to today’s society.

My overall impression of this ad is geared more towards the female population because you see David Beckham with a without a shirt while sporting a milk mustache and staring seductively. When I first examined the ad, I knew what the message they were trying to portray because of the noticeable milk mustache they use on celebrities to help spread the word about the importance of drinking milk. The milk mustache is the ads signature that represents the got milk company.

Advertisement is a part of our everyday life. Advertisement is everywhere we go. We see it on television, in magazines, in newspapers, and whenever we decide to surf the internet. Advertising companies spend millions of dollars a year trying to get people to purchase their products. One of the most common advertisements that audiences see is cosmetics. Here in America, beauty and having a youthful appearance are some things that are valued. As many women age, they look for products to help them maintain a youthful appearance. So, when women see a Philosophy’s Renewed Hope in a Jar Moisturizer advertisement, they will want to purchase it and other products that just like it. Women will spend lots of money in order to maintain a youthful appearance. The advertisement uses analytical devices such as content, font, and color to heighten the desire to buy

The advertisement I picked out is the Old Spice body wash for men. The main point in audience is female consumers, or men that want to impress women. The ad is an NFL football player speaking to women, asking them if their man smells like a man. The commercial then shows the NFL player describe the “ideal” image of a man who smells good. The target throughout the ad is that if men smell good by using the Old Spice body wash, they will smell and become more appealing to other women. This ad has a few logical fallacies. The first fallacy I found was a, “bandwagon fallacy”. Using a young, good-looking NFL player with his shirt off to sell the product suggests to me and others I’m sure, that since the NFL player is popular, the product must be

Although, many magazines (such as Vogue, Cosmopolitan, Time, Sports Illustrated) feature women of all ages for the ads, some advertiser prefer to use older women to grab their audience’s attention; rather than using a younger woman; this is because older women are looking for something to keep them looking vibrant, fresh, and glowing like in their younger days. By using these women in replacement of younger women, the advertiser realize they will gain a better audience because older women will see the differences in appearance; and be willing to purchase their product to gain the same results. For instance, just like in the magazine (Cosmo for Latinos) published by (Mulligan, 2015), where they (the advertisers) featured older women in

To revamp the advertisement, I would incorporate an African American male to exhibit diversity into the image. By doing this, the ad does not direct towards a specific race or gender in the overall message of having too many sexual partners. Also I would change the image of both diverse individuals to being normal and healthy sized humans to allow the public to not form a stereotype to thin Caucasian females. This stereotype is not plausible, because having multiple sexual partners could happen to any individuals of all shapes, sizes, genders, and races. A last alteration that I would add to the advertisement is to direct the targeted audience to the younger and older generation. Although the adolescent/young adult generation is the time of life when one is learning about their bodies, this does not imply that the older generation cannot relate to the overall message.

Why did a thirty-second mobile app game advertisement catch so many people’s attention during the 2015 Super Bowl? The thirty-second advertisement for the game called, “Game of War” which featured Kate Upton, pulled several eyes towards the screen. This advertisement used many ways to draw America’s attention, one of them being by using a women’s sexual figure to promote the recognition of the game. Additionally, they also use gender, media and advertising to promote fame and this is a clever way for the use of advertising companies. Advertising companies now seem to be using attractive woman and men as their strategy to promote sales because they can use the women’s sexual figure and the men’s powerful subject to lure people’s interest.

This advertisement portrays the type of man that every man wants to be as well as the type of woman every man wants to be with; really hitting the mid-life crisis bone hard. He’s a middle aged man that obviously has stayed in shape his whole life. Most middle-aged men are married with kids and a little gut hanging over their belt. When the men reading this ad see a man like David Beckham, they start questioning if they look like that to other women. In the process, the ad actually gives an unintended effect to destroy self-esteem. When the advertisement hurts that self-esteem, men tend to buy what

The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

The first fashion ad I selected is from the Cosmopolitan June 2015 magazine. Maybelline is advertising their lipstick in different shades of pink. This ad covers two full magazine pages, displaying a model on one page and the product on the other. I enjoy how the ad displays the model most because without looking at the next page, which has the product on it, I can automatically know Maybelline is advertising lipstick. The lipstick is so strong and bold and having subtle eye makeup on the model helps the viewer focus on the product. In addition, on the following page all the writing is clear to read and the lipstick shades are respectably spaced out.