preview

Fedex vs Ups competitive advantage

Good Essays

Competitive Advantage � PAGE * MERGEFORMAT �7�



Competitive Advantage Paper

In this report we focus on the two main competitors in the package delivery industry: Federal Express Corporation (FedEx) and United Parcel Service of America, Inc. (UPS).

Studying FedEx, UPS and their competitive relationship gives a good insight for the companies' and industry's future. The two companies have different strategic goals and are operating in the same industry but in different main markets: FedEx is working on "producing outstanding financial returns" and focuses on the profitability of overnight air market whereas UPS is looking for "earning reasonable profit" and its core business that is the ground delivery.

Sustainable competitive …show more content…

This enabled UPS to cut unnecessary operational costs, invest in new customer driven technologies, offer multiple global service modes and minimize the risks of being the first company to challenge such concepts.

Inhibiting Factors were a heavy union work environment that has always functioned as a barrier in front of progress and quality of service. Moreover, acting always as an industry follower has a negative impact on the company's image and could ultimately cause loss of market-share. UPS did start the profitable next day air service until 1982. (UPS). The company did not have a clear growth plan until after the death of the founder, James Casey in 1983.

Conclusion

According to Zingham, Ledford, and Schuster (1996), "Although many companies share business strategies they may be seeking unique advantage through better execution. This would mean that organizations select the competencies that best communicate their business strategies, and they count on implementation to achieve an advantage." (p.4). However, there seems to be a set of fundamental concepts that many organizations that achieved excellence in the fields are committed to following the guiding principles they set. Related to customer focus, results orientation, people development and community involvement, continual learning and innovation are some of the concepts

Get Access