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First Black Barbie Research Paper

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Early in the 1960s, Mattel had made over $100 million in sales, due largely to Barbie (Woo). The company was based in Hawthorne, and annually made out new versions of Barbie as well as a huge wardrobe of outfits and accessories. Soon enough Barbie grew an exponentially amount of friends and family. Ken, named after the Handler's son, invented in 1961; Midge in 1963; Skipper in 1965; and African American doll Christie, Barbie's first ethnic friend, in 1969. The first black Barbie came much later, in 1981. In the 1970’s The National Organization for Women and other feminists targeted Barbie, arguing that the doll promoted unreachable expectations for young girls. If Barbie was 5 foot 6 instead of 11 1/ 2 inches tall, she would be the “perfect woman”. An academic expert once calculated that a woman's possibility of being shaped like Barbie was less than 1 in 100,000. …show more content…

The doll had the figure of a woman and that was exactly what Handler had in mind, so she bought three of them. She brought two of the dolls back to Mattel and gave her daughter one of them. The Lilli doll was based off a popular character in a comic strip drawn by Reinhard Beuthin for the newspaper Bild. Lilli was a working girl who knew exactly what she wanted and was not above using men to get it and not to forget she was also a blonde bombshell. The Lilli doll was first sold in Germany in 1955, and although it was sold to adults, it became popular with children too and they enjoyed dressing her up in outfits that were sold separately. Upon Ruth’s return to the United States, she redesigned the doll with help from her engineer Jack Ryan. Handler gave her doll a new name, Barbie, after her daughter Barbara. At the American International Toy Fair in New York, Barbie made her initial debut on March 9, 1959. This date is also used as Barbie's official

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