Why Were Advertisements Developed and How Have they Changed? An important topic in the late 1920’s was food. Since it was around the time of the Great Depression money was scarce and food was important for survival. In order to make money and beat competitors, companies had to get their products well known and keep their prices low. One way businesses did this was by either sponsoring a radio show or putting their product on paper, which was the beginning of advertising. This was significant since the radio was a new technology that allowed messages to be delivered simultaneously through transmitters with very little delay to everyone who owned one. It was the main source of entertainment, like the television is today. There are many …show more content…
Then eat sensibly- which means you avoid overeating: thus reducing caloric intake considerably. Then this happens: First, this delicious drink satisfies your craving for rich, sweet foods… Second, the natural dextrose in Welch’s is quickly consumed, and by this process not only aids nature in consuming excess at but increases your energy. That is why weight is lost naturally: why you not only look better but actually feel better; have more energy.[8] By using a well-known actress the product was better publicized than it could by a regular person. Radio broadcasts and paper advertisements were the best way to get messages to consumers until another technology was born, the television. Then, companies were able to advertise such messages as a picture or video instead of just sound. In the late 1930’s the television was introduced to the world. Soon after its appearance children’s shows began to air in the late 1940’s. This was the perfect opportunity to target a different audience, children. By sponsoring popular children’s television shows, Welch’s was creating a cradle to grave advertising scheme. Kids highly influence their parents spending and once they become comfortably with a particular brand or product they tend to buy it their whole life. There are many companies that use
One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the
The 1920’s followed World War I. During the war, the United States had suffered very few casualties and its economy did not suffer like other nations had. This enabled it to experienced an economic boom: Higher sales, productivity, and wages, increasing demand for new products for consumers, and greater profits for corporations and businesses. This paved the way for economic developments during the 1920’s, such as buying on margin in the stock market and buying on credit, that caused the economy of the United States to enter a bull market. During this time, a new culture that centered around free expression also formed. This led to developments in art and entertainment like the creation of the symbol of the flapper and the popularization of
Through out the 1920’s many inventions were created that altered human civilization. Transportation was successfully mastered. Radio communication was becoming more common and medicine was saving more and more lives every day.
In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the
Newspapers had once been the only mass communication & entertainment. The demand for new products that emerged in the 1920s created a new industry, advertising, which enticed buyers to purchase new products, and now that the radio had emerged, advertising was integrated into this media outlet . Radio shows like Amos n' Andy, became a nationwide hit. The advertising industry grew with the emerging industries of mass culture, especially radio and cinema. For the first time, from coast to coast, Americans experienced the same shows and used the same advertised products due to mass culture. The first commercial radio station aired in 1920 and broadcast music to a few thousand listeners. By the end of the decade, thirty-three
The 1920’s, much like the 1950’s are dominated economically by the business community. It was a time of tremendous prosperity, went from war time production to peacetime production. The making of the automobile, appliances. Consumerism came to its own throughout the
The technology and science during the twenties was very important. Many new ideas and inventions were introduced to Americans that influenced their lives. Henry fords automobile changed American life. Ford wanted to “democratize the automobile”. He wanted to everyone to be able to afford an automobile and have one. To help this he paid his workers five dollars a day, for doing this he was known as the friend of the worker. Ford also lowered the price of his cars. The model t ford became the “family pet of the nation” (Gales research, 1998). By 1929, 23.1 million passenger cars were in use in the United States. The privacy and mobility offered by the car would transform the Americans lived. The spread of technology affected consumerism. The United States economy went through a steady growth and expansion during this time. The radio became very popular in the twenties. By 1922, 3 million Americans households had radios. Many new electric appliances such as: vacuum cleaners, toasters, washing machines, televisions and refrigerators were introduced. These appliances helped the American housewife. Women became America’s greatest consumer. People started going to see motion pictures. The first movies were called silent screens.
The 1920’s was considered a decade of change in American history. There was a new modern society and new mass culture. Also it is important to point out that many Americans were working less hours, which allowed for many people to go to a movie or a baseball game. New inventions like the movie theaters, radios, and art styles
After the First World War, many people were looking forward to good times. The 1920’s presented people with this time of fast-paced fun and adventure. Entertainment was the foremost part of everyday life during the 1920’s. Radio introduced a whole new practice of entertainment to people’s everyday lives. Likewise, through the utilization of the radio, people were able to experience a new medium to entertain themselves. Furthermore, the radio changed the face of society’s culture through its widespread use. In addition, radios provided people with a new, effective and efficient means of communication. Radio was a fundamental aspect in people’s lives during the 1920’s as it provided many people with news and entertainment in their
It was the start of the sporting events, we know and love today. Furthermore, the radio was a turning point for sports. It was a part of the reason for the mass growth of sports’ popularity (“1920's Sport” par. 11). It helped keep people informed with their favorite sports. Also, it helped athletes with their fame and fortune.
The Roaring Twenties was a time of change and innovation with the rise in new technology. Even though electricity was available to Americans before the 1920s only a small percentage of American household had electricity. By the height of the Roaring Twenties about two thirds of American households had electricity. With the rise of electricity came the popular household items such as the electric vacuum cleaner and the automatic washing machine. As the twenties proceeded the automobile because extremely popular. The young generation used the automobile to escape from the watchful eye of the older generations. Often, the automobile was used for scandalous meetings between lovers. Another innovation of the Roaring Twenties is film. Film became one of the main sources of entertainment for Americans during the 1920s. “By the mid-1920s movie theatres were selling 50 million tickets each week, a sum equal to roughly half the US population” (Zeitz). The movies theatre not only served as a source of entertainment, but the theaters also served as a classroom for the young generation. The young adults learned about love and sex is scandalous movies such as Flaming Youth. Movie theatres also served as a source of news and a place for propaganda and advertisements. Radio also experienced a vast expansion during the 1920s. Radio sparked a radical change the country’s awareness. News such as election results could be broadcasted live across the nation so that citizens could be more aware of what was going on in the country. Radio also provided a source of entertainment by broadcasting sporting events like the World Series. Radio contributed to liberalism by broadcasting “‘race music’, ‘hillbilly’ sounds, and ethnic recordings” into
Two inventions really made the 1920’s thrive though, the automobile and the radio. The automobile was a cost effective way to quickly move from point A to point B, and with all the new jobs, affording them was hardly an issue. The radio revolutionized how news was shown to the public. Before it had to be put out in the paper with a delay for it to actually be in the papers, but now, the news could be broadcast as soon as it was
Radio broadcasting was a new system of mass communication. This was the first time the common man was familiarized with the world at large and international relations (U Chicago). With international affairs brought about the fear of war. FDR preached, "The only thing we need to fear is fear its self" this statement accurately sums up what life was like in the 1930's. Fear suffocated Americans.
Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their
usually go for a snack when they come on and the small print can be