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Fred & David

Satisfactory Essays

(Binder) Conclusion Fred & David’s success is achieved through a few factors which are internally and externally improved. These factors not only have increased the sales but also the reputation among the coffee lovers. Fred & David encounter aggressive competition in all area of its business activity. The market for each of their business segments are characterized by vigorous competition among major corporations with long established positions and a large number of new and rapidly growing firms. Fred & David have enough financial capacity with good strategy; it can overcome all the competitors to shine high as the first class coffee purveyor. Fred & David needs to remain themselves to be ethical company which bring 3 major

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