be lonely, when you can be Be-Mused. Executive Summery Social media has been continuously on the rise for the duration of its existence. With the most substantial, concentrated growth in the adult male market, 5 of the 6 top ranking social media platforms should not be dominated by young females (Duggan and Smith, 2013). Yet, they are. Be-Mused is specifically intended to captive and motivate this last untaped group of social media users in a ways that appeals to them, simplicity and connivence
How Marketers and Media Companies View You Shaunna L. Roth University of Missouri St. Louis September 10, 2016 ABSTRACT Convergence in media is extremely important. (1) Media convergence is the flow of content across multiple media platforms. (2) There are three elements for convergence to occur in mass media; corporations, content and computers. Media companies and marketers target and segment their audience. Psychographics plays a role in audience segmentation. In order for the consumer
following literature review, we will be reviewing on the extent of online relationship, the demographics affected by such an addiction, as well as reasons for falling into such an addiction. Literature Review The extent of cyber relationship addiction these days. In a research done by Pew Research Center’s Internet & American Life Project, the basic demographic shows that more young adults use social media compared to older adults. According to Duggan, 83% of internet users between the age of 18-29
Demographic Environment Understanding Demographics: The Business Dictionary defines Demographics as “Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage, etc.” Demographics imply to people, people become customers, they eventually buy the products, and that is when the company really works. From a business or marketing
There are two larger divisional groups—Descriptive and Behavioral, each with separate subgroups, which are described below. Descriptive Market Segmentation There are two distinct types of descriptive market segmentations—Demographic and Geographic. According to Chron Magazine by Billie Nordmeyer, Descriptive Marketing is “research is a form of conclusive used to describe both the composition of a group in such terms as income, gender, age and education…” The Demographic and Geographic categories below
elections, never has there been a more controversial topic to speaks about. From the issues that are being debated about, to the Presidential candidates themselves. This year 's’ Presidential race has been closely monitored by people from all different demographics. The issues debated will not only have an impact on the United States, but they will have an even bigger impact on other countries all over the world. An estimated 50 million people are projected to vote on November 8, 2016, and 58% of Americans
Marketing Communications Memo PSY/322 February 6, 2012 Charles Dudek Marketing Communications Memo There is no doubt that having a better understanding of different consumer demographics will impact marketing and has an effect on marketing communications. How messages are communicated most effectively can change depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men
Social Media: The End of Gender Maurice Brigham brighamm1966@faytechcc.edu Paper Submitted as Fulfillment of the Requirements for COM 231: Interpersonal Communication Fayetteville Technical Community College 09 May 2016 Abstract Social media has often been referred to as a social institution capable of influencing worldwide audiences through the shaping of gender norms. Gender identity is no longer decided at birth, but whenever culture and social conditions dictate. “Social media, the
past few years, especially visual platforms like Pinterest, Snapchat and Instagram. According to Instagram, there are over 150 million active users. Research published by the GlobalWebIndex show that Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months. The mobile photo-sharing platform saw a 23% jump in active users over 2013 while its parent company, Facebook, saw a 3% drop. The question of course is, should my business
out a particular media to satisfy specific needs. Uses and gratification approach is an audience majored that assists in understanding mass communication. It focuses much on what individuals do with media that diverge from other media theories that focus on what media do to people. This is based on socio- psychological communication tradition that drives questions like: why do individuals use media and what do they use them for? It discusses how people deliberately satisfy media that will gratify