Gender Demographic Group Of The Media

How Marketers and Media Companies View You Shaunna L. Roth University of Missouri St. Louis September 10, 2016   ABSTRACT Convergence in media is extremely important. (1) Media convergence is the flow of content across multiple media platforms. (2) There are three elements for convergence to occur in mass media; corporations, content and computers. Media companies and marketers target and segment their audience. Psychographics plays a role in audience segmentation. In order for the consumer to

be lonely, when you can be Be-Mused. Executive Summery Social media has been continuously on the rise for the duration of its existence. With the most substantial, concentrated growth in the adult male market, 5 of the 6 top ranking social media platforms should not be dominated by young females (Duggan and Smith, 2013). Yet, they are. Be-Mused is specifically intended to captive and motivate this last untaped group of social media users in a ways that appeals to them, simplicity and connivence

an important trend in the photography industry is “efficient image distribution” which means that “Images can be easily sent via email, social networks, or file-sharing services.” With the increasing usage and popularity of technology and social media platforms, businesses have been able to adapt to these technological advancements and benefit from them. Image distribution has become increasingly popular in today’s society, with the creation of the photo sharing application, Instagram. People all

Introduction Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this

with dividing the audience into groups, which share similar characteristics (Slater, 1996). This can be done by researching demographics, through surveys designed to measure psychosocial factors, involvement, and behaviors, and focus group discussions (Slater, 1996). 2.

Demographic Environment Understanding Demographics: The Business Dictionary defines Demographics as “Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage, etc.” Demographics imply to people, people become customers, they eventually buy the products, and that is when the company really works. From a business or marketing

Critical Approaches to Creative Media Products Now, one of the many ways that most businesses and mediums find their target audience, is that by narrowing down the audience/customers/consumers to find the specific target audience that they want, it’s always best to find a demographic that fits the profile on what medium they are producing for. Resulting in better results and better profit and an overall success, but this doesn’t ensure that large groups of their target audience are interested

multitude of different people and groups, all consisting of diverse backgrounds, body types, sexes, races, nationalities and the like. However, contrary to the numerous demographics video games have come to attract, it is very evident the vast majority of them do not seem to be marketed toward many of them via game characters, and their importance, if any, in a game. Video games show an overwhelming amount of white male characters, despite the many demographics they reach. Of the characters that

social media has attracted the younger generation causing many to be easily influenced by what is posted. Gender, age and social media are major factors in the interactions between African Americans and the police department. Research Question: How do variables like gender and age increase the percentage of social media in dealing with interactions between the African-American communities and police? Methods: The data collected in my research consist of twenty interviews with a group of individuals

such that it becomes imperative to divide or segment the consumer market into smaller pieces. To clarify, market segmentation allows for the business to focus on a specific market to generate a higher rate of return. There are two larger divisional groups—Descriptive and Behavioral, each with separate subgroups, which are described below. Descriptive Market Segmentation There are two distinct types of descriptive market