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Gender Representation Of The Media

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Gender representation in the media has sparked a lot of arguments amongst many scholars regarding the way females are depicted (Broude & Garrard, 1995: Thornham, 2007). Over the last few years many female emancipation campaigns targeted at correcting the current representation of females in the media have emerged (Carson, Dittmar & Welsch, 1994: Miller, 2003). But is the media really representing women as sexual objects? This is a question that lingers in the minds of many people whenever this argument is brought up. Various scholars have delved into this issue and come up with various perceptions about this issue. However, none of the studies however takes an argumentative perspective to clear up the air about whether females are represented as sexual objects. This research paper is therefore prompt to cover this that seems to be a gap in research. First, shocking revelations are evident after a thorough scrutiny of a number of advertisements in the media and the content in music videos. Women are not portrayed as respectable people but rather inactive and overly submissive. The focal point in promoting the advertised product seems to be leaning majorly on the female sexuality. Men on the other hand are overly active, in control and highly authoritative. It is from these differences that it could be argued that ladies are depicted as sexual objects (Miller, 2003). Secondly, special emphasis in this advertisements and images floating all over the media is placed on the

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