The Documentaries Killing Us Softly 4 Essay

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According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.
The documentaries Dream World 3 and Killing Us Softly 4 examine the exploitation of women within the media. The media, such as advertisement and the music video industry, relies heavily on the seductive image of female sexuality. Evident in not only every genre of music, but also every form of advertisement, the videos and advertisements expose and, subsequently sexualize the female body. Such sexualization inevitable leads to

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