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Generic Drug Sector Of The Healthcare Industry

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The principles of supply and demand pertain to any economic policy, and the generic drug sector of the healthcare industry is no different. The alignment, however, is an anomaly to schools of thought that we are accustomed to. Demand for generic drugs in the United States is unquestionably high. Designed to help offer lower cost options for medications, this market provides financial relief for individuals who need medication to help with a common virus or a life-threatening illness. The disparity of medication costs can be significant for generics, with estimates that costs can be around 80 percent lower than brand name drugs (McGee, 2015). This drastic reduction in prices when changing medications to generic form is the cost effective measure consumers are attracted to. As demand levels are safe since consumers need drugs for a variety of reasons, prices have risen to test the threshold of acceptance. Drug manufacturers will change prices to reflect their perception of what a market can bear. Medications have been the topic of much debate recently, with increases rising as high as 5000 percent this year (Velshi, 2015). Supply, on the other hand, is not so directly outlined for the generic drug sector. Across the board, generic drugs are high in demand and low in supply. In 2010 alone there were 240 almost 650 different generic drugs that were of limited supply, no supply, or on back order for almost a week (Ventola, p. 740). Sadly, there is no one particular

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