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Genetically Modified Organisms: Rhetorical Analysis

Decent Essays

Genetically Modified Organisms, or GMO’s, are organisms that have had genes from a different organism implanted into their own genetic code in order to produce a new result (“Genetically engineered foods”). This practice has elicited polar responses across the globe, for a multitude of reasons. Besides the obvious reason, being the morality of changing an organism's DNA for human benefit, one frequently noted problem is the monopolization of GMO’s by the company Monsanto, whose name is nearly synonymous with GMO’s due to their involvement with these crops. Monsanto has been at the center of many controversies regarding GMO’s, and is even considered to be ranked third to last for reputation among all major American companies (Bennett). Most …show more content…

The text in the image, “What is Monsanto doing to help? Improve lives” (Monsanto), provides an obvious message to the reader that Monsanto is helping people by working to improve lives. This itself is an appeal to the rhetorical strategy ethos, as the fact that Monsanto is helping improve lives shows how the company has the power, knowledge and ability to help make people’s lives better, and that they are a credible company and are capable making these changes that they claim, which is presented as a commitment to making lives better. The text is also included in a stand-alone box that contrasts the rest of the image, allowing the message to almost be an entity of its own and be viewed as the most important, or most noticeable part of the image. This also shows the importance that Monsanto has placed on illustrating how they are helping others in order to change the public’s opinion on it, since the text commands a majority of the attention in the photo. The rest of the attention goes to the bright, cheery image of an elderly man and two young children playing happily. This portrayal of a joyful, assumedly multigenerational family, shows that the image is utilizing the rhetorical strategy of pathos to invoke a sense of …show more content…

Especially with the aforementioned situations where Monsanto would sue other farmers for using their seeds, this concept is critical for Monsanto in order for them to remain successful and profitable. The image tries to convey this message in a multitude of ways, including the use of pathos, along with incorporating the text into the photo. Pathos is used in the visual to evoke a sense of community as it shows numerous individuals, of all ethnicities and ages, working together, along with the plants and crops that Monsanto has provided. This allows the reader to feel a sense of community regarding individuals across the globe, along with a sense of community between people and nature, all of which Monsanto is claiming to have a role in making happen. The text, and the style of the text, helps support this idea even further. Contrary to the prior photo, where the explicit message of Monsanto working to improve lives stands alone and draws attention away from the image, this photo integrates the text and images into one cohesive part of the photo that draws equal attention to its intended message. Considering the message is about working together, this is a strategic move by the author to have the form and design of the image to follow the content that the image is portraying (Sheffield). The

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