Genetically Modified Organisms, or GMO’s, are organisms that have had genes from a different organism implanted into their own genetic code in order to produce a new result (“Genetically engineered foods”). This practice has elicited polar responses across the globe, for a multitude of reasons. Besides the obvious reason, being the morality of changing an organism's DNA for human benefit, one frequently noted problem is the monopolization of GMO’s by the company Monsanto, whose name is nearly synonymous with GMO’s due to their involvement with these crops. Monsanto has been at the center of many controversies regarding GMO’s, and is even considered to be ranked third to last for reputation among all major American companies (Bennett). Most …show more content…
The text in the image, “What is Monsanto doing to help? Improve lives” (Monsanto), provides an obvious message to the reader that Monsanto is helping people by working to improve lives. This itself is an appeal to the rhetorical strategy ethos, as the fact that Monsanto is helping improve lives shows how the company has the power, knowledge and ability to help make people’s lives better, and that they are a credible company and are capable making these changes that they claim, which is presented as a commitment to making lives better. The text is also included in a stand-alone box that contrasts the rest of the image, allowing the message to almost be an entity of its own and be viewed as the most important, or most noticeable part of the image. This also shows the importance that Monsanto has placed on illustrating how they are helping others in order to change the public’s opinion on it, since the text commands a majority of the attention in the photo. The rest of the attention goes to the bright, cheery image of an elderly man and two young children playing happily. This portrayal of a joyful, assumedly multigenerational family, shows that the image is utilizing the rhetorical strategy of pathos to invoke a sense of …show more content…
Especially with the aforementioned situations where Monsanto would sue other farmers for using their seeds, this concept is critical for Monsanto in order for them to remain successful and profitable. The image tries to convey this message in a multitude of ways, including the use of pathos, along with incorporating the text into the photo. Pathos is used in the visual to evoke a sense of community as it shows numerous individuals, of all ethnicities and ages, working together, along with the plants and crops that Monsanto has provided. This allows the reader to feel a sense of community regarding individuals across the globe, along with a sense of community between people and nature, all of which Monsanto is claiming to have a role in making happen. The text, and the style of the text, helps support this idea even further. Contrary to the prior photo, where the explicit message of Monsanto working to improve lives stands alone and draws attention away from the image, this photo integrates the text and images into one cohesive part of the photo that draws equal attention to its intended message. Considering the message is about working together, this is a strategic move by the author to have the form and design of the image to follow the content that the image is portraying (Sheffield). The
Branding activities should help to strengthen and boost the company’s influence that it has on the stakeholders (Ferrell & Hartline, 2014). Stakeholders trust in a product is built through its branding activities. Monsanto started out as a company that produces chemicals. The company changed its strategy to become a company that creates food seeds that have been altered genetically (Ferrell & Hartline, 2014). These seeds are used to grow acres of food and kill the weed at the same time. The seeds are inserted with roundup herbicides that will help to sustain the harvest. These genetically altered seeds allow farmers to grow more food. The main crops that Monsanto’s produce included “corn, soybeans, canola, and cotton" (Monsanto, 2016).
Genetically modified foods have a major positive economic impact on the agricultural industry worldwide. The Monsanto Corporation is a United States based agricultural biotechnology corporation, and one of the world’s leading producers of genetically modified seeds and crops. The Monsanto Corporation is also a global leader in scientific research, development and also studies assessing the economic impacts of genetically modified foods designed for human consumption. “Agri-businesses are seeing greater profits due to the increase
The use of images and other visual aids has become an effective way to stake one’s claim on a situation since the popularization of media in all its forms. Companies, as well as different organizations, use images on their websites in the same way advertisers use websites, to persuade people to buy a certain product or believe in a certain cause. Genetically Modified Organisms have been a topic of negative commentary and The Non-GMO Project wishes to bring awareness of this topic to the public, utilizing their Verified stamp of approval as well as their website, which highlights many ways to live a GMO-free lifestyle. The Non-GMO Project, a credible stakeholder in the fight against Genetically Modified Organisms, uses images on their website to persuade people to live a healthier lifestyle by avoiding products containing these harmful Genetically Modified Organisms. The website is full of images that could make even the unhealthiest of people want to eat GMO free foods. The Non-GMO Project
When focusing on a major topic like genetically modified organisms from an economic standpoint, it is crucial to cover the varying effects of large agribusiness companies that run the biotechnological field, primarily Monsanto. Monsanto, originally founded as a chemical company, has risen to hold a biotechnical science monopoly. While a monopoly is never a good thing, the issues with Monsanto are much larger than that. How exactly do Monsanto and its fellow biotechnology companies cause damage to everything they interfere with? From the death, destruction, and deformation of Vietnam to financial damage to local farmers, from the dangerous chemicals placed in their crops to the false advertising of their company, Monsanto and its cohorts may be the root of all problems and negative aspects related to genetically modified organisms.
Monsanto as an organization needs to recognize the issues it is creating in the world’s crops. As well as society needs to be educated about the dangers and ethics of genetically modified organisms, and how a company like Monsanto can patent a corn or soybean seed’s genetic code.
In the mid- 1990s, a new large economic market became a presence around the world. This new market, known as GMOs, or Genetically Modified Organisms, was the product of a technique used by scientists in which they could modify organisms in order to gain desirable traits. Many people saw these as the best thing since sliced bread. Others, however, immediately saw them as a concern to the general public, just as anything new in the food supply would be. Since then, GMOs and GE (Genetic Engineering) have become more advanced and existent in the world, and the controversy over them has grown with it. Now GMOs have become existent not only in
It has been over twenty years since genetically modified crops were initially commercialised. And the debate over if they are good for society or not still rages. It is a polarising topic, wrapped in propaganda and biased attitudes. It has divided the opinions of nations and brought the USA and Europe to the brink of a trade war. The acronym ‘GM’ is weighted down with cultural baggage and, in general society, has come to mean the unnatural mixing of genes by scientists who are playing God. However, genetically modified crops are actually defined as the manipulation of a plant through the insertion of specific DNA sequences to produce a desired trait. This
Agriculture has existed for thousands of years and has been able to support the lives of many individuals through providing consumer goods. These consumer good are constantly being bought and sold between various countries in order to sustain life on earth. Although past agricultural methods were seen as natural from farmers working out in the field and growing food sustainably, the drive for economic gain that society possessed allowed for many corporations such as Monsanto to develop. The Monsanto Corporation is located in St. Louis Missouri and is known as an “American multinational agrochemical and agriculture biotechnology corporation.” (Monsanto Company, 2015). Monsanto was founded in 1901 and began to create herbicides between 1945 and 1976. With the success of the herbicide creations, Monsanto then began to develop plants that contained biotechnology traits known as genetically modified organisms (GMO) or genetically modified (GM) crops (Monsanto Company, 2015). These GM crops are “ used for agricultural purposes into which one or several genes coding for desirable traits have been inserted through the process of genetic engineering“ (Qaim, 2009, p.1). The use and expansion of GM crops continues to rise with the United States being one of the world’s largest leading producers (GMO compass, 2007). GM crops were introduced into society because many believed that this new technology would be able to improve the quality of the worlds food supply (Conner et al, 2003).
Despite having been around since 1983, there are no conclusive results to how Genetically Modified foods affect our health and agricultural system. The small handful of studies that have been completed, are very short in length and have actually been done by some of the leading companies involved with creating GMO’s, and profiting from their crop yields. Many countries around the world such as Australia, and Japan have worked towards strong restrictions on how GMO’s are produced and handled. However, the United States has made no move towards banning GM foods. In the current dispute over Genetically Modified Organisms, I am convinced that the most pressing issues at this time include, lobbying for the protection of our natural plant varieties, and imposing a national law that will force GMO companies to label foods that contain modified genes.
By definition, genetically modified organisms or GMO’s are those whose genome has been genetically engineered in a laboratory in order to favor the expression of desired physiological traits or the production of desired biological products. GMOs have a very long history, being around for over 30,000 years. However, they’ve only become a hot topic in the past decade. In fact “The relative number of Google searches for “GMO” has more than tripled since late 2012” ( “A Brief Look”). This statement by a Harvard article depicts the public’s increasing awareness and understanding behind the concept of GMO’s.
GMO (Genetically Modified Organism) is a research facility procedure of taking genes from one species and embedding them into another, trying to get a desired trait or characteristic. This topic was chosen since it’s getting to become a more serious issue. In spite of the fact that GMOs have been around for a long time, it was not until just recently that individuals have turned out to be more concerned with them. Organizations are infusing chemicals into the food in the request to make it look more presentable and deliver expansive mass measures of crop in a shorter time frame, in order to yield a larger profit. Numerous organizations that create genetically modified organisms, such as Monsanto, attempt to pretend that the items they
Take Notice—It May Open Your Eyes. On a bright sunny 81-degree day, taking a small road trip headed southwest in Minnesota, one could not help but see some differences in the vast fields on either side of the highway—fields upon fields of corn, wheat, and beans. What catches ones’ eye, however, is the plumpness of one field to the withering and wimpy appearance of the field right next to it. The reason, one can conclude, such as myself, is that the green and plump field is that of a GMO crop. That fact stirs the brain with questions of: Are they safe? How do consumers know what they are eating? Are the foodstuffs labeled as such? Finally, how do we perceive them to be affecting the economy; the health of the people,
You may know about the emerging field of biotechnology - the medicine, the ethics, the DNA, the Human Genome, etc. But few realize the emergence of its agricultural branch, and the international conflict that has arisen from it. It may apply to you more than you thought, for half of the soybean products and a quarter of the corn you ate in 1999 may have been genetically modified (Kaufman A6). Genetically modified crops (commonly referred to as GMOs) are crops whose characteristics have been altered to produce a favorable trait, whether it be prolonged freshness, a more attractive appearance, or pesticide resistance (Activist 1). Genetic alteration is the act of inserting a gene,
Genetically modified organisms, commonly known as GMOs, have been around since the early 1990’s. Genetically modified crops are engineered to be drought, bug, and pest tolerant. Genetically modified (GM) crops are also made to increase yields and to have many other positive attributes for the farmer. (“Introduction”). GM crops and foods have not been proven to be harmful to people 's health in any way. GMOs, which aren’t harmful to people’s health, are beneficial to the environment and society because they can increase food production and keep the cost of produce affordable.
Monsanto is a multinational agricultural biotechnology corporation based in the USA. They are world’s leading producers of GMO seeds and rBGH. The company operates two business segments seeds and Genomics and Agriculture productivity. Monsanto is a company that has been around since 1901. They have renovated their company several times throughout the last century to fulfill a need in society. They have been suppliers for items such as artificial sweeter, saccharine, which was sold to Coca-Cola, vanilla flavoring, petroleum, fibers, packaging roundup herbicide, Agent Orange, and biotechnology for genetic manipulation of organisms in seeds. This company has seen tough times with ethics, environmentally, socially and business.