CEL-TEL Communications Executive Summary CEL – TEL introducing to market its cellular phone and its accessories. Cellular Phones which will be available in the market would be a GSM one. This system started in Europe countries and United states is one of the country which is adapted this system. Hence GSM- Global system for mobile communications - it is a globally adapted the main or greatest advantage of the system is one can use this type of mobile anywhere in the world. Mobile Phone market has a huge demand to improve the service and function from manufacturer’s perspective. Globally , Mobile phones became an important part of peoples life. The life time changes as per the use of devices . In North America , people uses it as a tool than an entertainment and it lasts for 4-5 years before its replaced where as in Japan it is a fraction of this time. We believe that the operations in United States we have started in the right time and in the right locations. CEL-TEL Communications will provide customer support and its convenience second to none. Situation Analysis SWOT ANALYSIS Strength The main strength is Goodwill and Brand name of CEL-TEL Innovation of CEL-TELL and its Design Production Cost is Comparatively Low Largest shares in Mobile phones and has leading position in sales globally Weekness Globally Brand awareness are not up to the bench mark. Product Promotional activities needs to be improved. No of similar products available in market
Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone
As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline
From the time of its invention to 1880, there were 50000 subscribers of the telephone. However, it took nearly a hundred years for the system to improve dramatically. The operators were eliminated because the users could now make their own connection without calling the operators first. By the 1960’s - U.S. Telephones total 80,969,000; world's total reaches 159,200,000; telephone companies were forming everywhere and by 1964, some 2,535 companies were in existence. The more the telephones improve, the more the people wanted more from it. In the twentieth century, the telephone is the main medium to reach just about anyone. It is also the favored medium of communication in the business world. Nowadays, the telephone system can be configured to suit a business' needs. At my job for example, the telephone has multiple functions. One is the paging system to reach someone; it can be used to make conference calls to multiple companies at the same time. With the invention of cellular phones, one can be reached anywhere in the world and be connected to the internet; as long as you have a signal of course.
Good articulation of a strong and unsatisfied consumer need in the mobile phone network market, which almost makes one want to say “I want this now”!
Nearly everyone is using cell phones in their day routine lives. Cell phones have now become less of a novelty and more of a communication tool providing many utilities all in one package, from camera, video games, internet and apps; they combine business and personal convenience.
Carte, Penny and Fox, Chris, (2004), Bridging the Culture Gap: A Practical Guide to International Business Communication, Library of Congress Cataloging-in-Publication Data, Retrieved November 17, 2006 from: http://www.amazon.com/gp/reader/0749441704/ref=sib_dp_top_toc/002-9731822-8892040?%5Fencoding=UTF8&p=S009#reader-page
Mobile phones have become a necessity for life, and without this thin gadget, many people would feel incomplete. We now use mobile phones in our everyday life as a phone, voice recorder, diary, alarm clock, watch and for making and confirming appointments, dealing with clients etc. Mobile phones are for many, fundamental when organising their lives. Mobile phones are not simply an electronic gadget, and it is difficult to define in one way about the usage of mobile phones. With the advances of technology, mobile phones are becoming a way of life. Mobile phones are not used as just communication tools but are also considered as devices which have strong communication networks along with the other functionalities such as audio solutions, FM
The global market of smart phone is increasing according to the need of the consumer
No other industry touches as many technology-related business sectors as telecommunications. Telecommunication industry started from the past two centuries with limited and high expensive telephones, radio and TVs. The industry has been developed and improved remarkably fast. The demand of using mobile phones is getting increased. The technology growth in compound way which lead to huge acceleration in providing services. The industry market structure is oligopoly that’s because the more control of price and less competitors. In this case study will be discussed the history of telecommunication industry, the main characteristics of the industry and the efficiency of the market.
Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.
The first phase of the lifecycle of a mobile phone is referred as the introduction stage. During this phase, the mobile phone is just a new product. The phone is in good shape with little or no defects. Its rate of power consumption is splendid and all the safety features are functional. At this stage, the warranty for the new phone is valid, and in case of any defect, the owner can
the call is relocated to where it requirements to go. GSM is the the majority ordinary prevailing and is worned for a
We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone be the most used present-day phenomenon in this fast-growing time. Mobile phone is a revolutionary step in the field of tele-communication. We had the days when the telephones only served the purpose of communication through sound. Mobile phone has completely changed the concept of the telephoning. Now a phone is not only a mere phone but it is a lot. The mobile phone has changed how people’s minds work.
In the age of digitalization, the Mobile/Telephone has become one of the important part of our lives like food, shelter and clothes. The world is moving into the compact zone and this can be supported by gadget in our pockets i.e. “Mobiles”. This has become possible because of the invention of “Telephone”, it changed the world and the way we communicate. The man behind the invention of the telephone is “Alexander Graham Bell”. He is an inventor, teacher, scientist and engineer.
Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.