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Hamptonshire Express

Decent Essays

1) a. Sheen should stock the optimal stocking quantity in this situation, which is 584 newspapers. The expected profit at this stocking quantity is $331.44. b. Q= µ+Φ-1(Cu/(Cu+C0))δ Q=500+ Φ-1(.8/(.2+.8))100 Q=500+(..7881)(100) Q=579 This is off by 5 newspapers from the model given in the spreadsheet, which results in a $.03 difference in profits. 2) a. With the opportunity cost of her time per hour being equal to $10, Sheen should invest 4 hours daily into the creation of the profile section. This would raise here optimal stocking quantity to 685 newspapers and would increase her expected daily profit to $371.33. b. Sheen’s choice of effort level, h, to be 4 hours was chosen because, in order to maximize profit, she would need an effort …show more content…

f. Armentrout’s should stock 409 copies of the Express. g. The optimal order quantity is lower in this situation because there is now a profitable alternative to running out of stock and therefore, less profit risked in the case of a stock out. h. If Armentrout were to implement the real estate costing plan, there would be an additional cost to stocking each newspaper. Therefore, the stocking level would probably be lower, because there would be an additional cost for holding newspaper and thus an additional cost associated with overstocking. 4) a- By offering to buy back any leftover newspapers, Armentrout has significantly less risk in overstocking. This means that he will be willing to purchase more, because if the stocking quantity exceeds demand, it will not be as much of a loss on the leftovers. To maximize channel profit the optimal price would be $.75. This would result in a channel profit of $369.79. Under this scenario of a buyback price of $.75, Armentrout would buy 659 newspapers.

b- The ideal combination to maximize the channel profit, according to the spreadsheet designed by Sheen, would be a transfer price of $.99 with a buyback price of $.988. This is just a little bit more profit than we optimized in the vertically integrated channel of question 2, although not really by a significant amount. c- If Sheen were to be paid a franchising fee by Armentrout each day, it

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