Health Promotion for Alcohol

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Young people and alcohol misuse: how can nurses use the Ottawa Charter for Health Promotion?

Bernadette Ward RN, Midwife, Grad Cert Ed, MPHandTM, MHlth Sci Lecturer, Faculty of Health Sciences, La Trobe University, Bendigo, Australia. Glenda Verrinder RN, Midwife, Grad Cert Higher Ed, Grad Dip Pub and Com Health, MHlth Sci Senior Lecturer, Faculty of Health Sciences, La Trobe University, Bendigo, Australia.

Alcohol misuse in Australia society is a community issue that can be addressed successfully within a health promotion framework. It is important that strategies are not perceived as ‘quick fixes’ but work toward addressing some of the underlying structural factors that …show more content…

In Australia and throughout other western countries, the misuse of alcohol by young people has been highlighted as a problem (Toumbourou et al 2003).
Alcohol misuse amongst adolescents

For many Australians, alcohol consumption is a pleasurable part of everyday life (Parliament of Victoria 2004). However in recent years there have been several reports highlighting that the proportion of adolescents consuming alcohol and the amount of alcohol they are drinking is at record levels (AIHW 2008; White and Hayman 2006; Shanahan and Hewitt 1999). The long and short term sequelae associated with risky or high risk alcohol consumption include negative physical, emotional and social consequences (NHMRC 2001). Immediate harms include accidents, injuries, decreased scholastic and sporting performance, aggression, violence, assault, disrupted family relationships, high risk sexual activity, driving while under the influence of alcohol and delinquent behaviour (Jones and Donovan 2001). Among young people aged 16 to 24 years, alcohol related harm is one of the leading causes of disease and injury burden (AIHW 2006). These findings are consistent with population based research in Europe, United States and Canada (Jernigan 2001). Community concern has been reflected in Australian media reports about ‘teenage binge drinking’ and the associated harms and generated debate in the Australian media about raising the legal age of alcohol consumption from 18 to 21 years (Editor 2008;

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