preview

Heidi Roizen

Satisfactory Essays

“More business decisions occur over lunch and dinner than any other time, yet no MBA courses are given on the subject.” Peter Drucker’s comments are very applicable to networking and this week’s assignment. In the first ten years of Heidi Roizen’s career as a software entrepreneur we can safely say that much of her network building occurred over meals, during receptions and at conferences. Roizen has built an extensive network in Silicon Valley in her career and the “who’s who” of the valley are in her network. She is the epitome of the key forms of networking: professional, personal and social networking. In many cases these networks have been built using the shared principle that forge a stronger bond than causal personal connections3. …show more content…

This avoidance or disregard on Heidi’s part is placing a strain on her network as people take it to heart and interpret her lack of response as a negative one. Another factor that weighs heavily on Heidi is that since she joined SoftBank she has admittedly become more selfish about which companies she recommends to her network of professionals. Now, she finds herself limiting her connections to those that have relationships with SoftBank. Her own network has taken a second seat and has become de-valued. It has not always been this way. Prior to becoming a venture capitalist Heidi was an expert in balancing her career as she blended her personal life and social life. At her parties she hosted, her guest list was carefully selected intentionally putting people together to create networking opportunities. To do this she ensured that at least half of the invitees did not know each other before her gatherings. Unlike Roizen who was the master of connections, our networks are more organizational, whether it is work related or thorough professional associations. Heidi could see at a very early time in her career that the people she knew would someday benefit her greatly. In society today we have social networking websites like Facebook or MySpace and sites more focused to business like LinkedIn. These methods of building a network do work to some extent but they are very impersonal and compared to how Heidi built her network. Social

Get Access