Portland, OR because he brought into the Wieden +Kennedy as the first copywriter. The anxious work that he did in advertising world was with Honda scooters and it was the revolutionary work, which gave the bright futures to him. His next pioneer work was with Nike, where got benefited from Jim’s talent. One of the most famous campaigns was “Mars Blackmon and Spike Lee,” which is one of the Nike series. That campaign showed the first time that the company, Nike approached different way of getting
in the back, for one reason. They are ethnic Albanians living in the Serb-controlled province of Kosovo” (“No room for negotiation” A10). President Clinton was even quoted in an article in The Guardian as comparing President Milosevic to Adolph Hitler. In almost all articles written by NATO countries at this time, the Serbians and Milosevic were depicted as the obvious enemy of the war. One paper reported, “Mr. Milosevic’s demagogic, Serbian-chauvinist government continues to repress ethnic Albanians
1 Power and the News Media Teun A. van Dijk University of Amsterdam __________________ INTRODUCTION In the study of mass communication, there has been a continuous debate about the more or less powerful effects of the media on the public.1 Instead of reviewing these positions and their empirical claims, this chapter examines in more general terms some properties of the social power of the news media. This power is not restricted to the influence of the media on their audiences, but also involves
E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in