The environment in which a company finds itself has been a factor in a firm’s strategy, because of access to raw materials. The environment in which a company operates can make and break the company at the same time. Environmental factors are evaluated on the footprint left behind by a firm on its respective surroundings. It is important that every individual or management considers the environment in which they intend to set up a business.
Legal factors This reflects the laws and regulations that govern the foreign environment that the company may find itself. This may include how well established the rule of law is, how easily or quickly laws and regulations are changed and what the costs of regulatory compliance are for that particular
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The threat of new entrants is significantly low, the bargaining power of suppliers as well as buyers is weak, the threat of substitute products is low, the intensity of rivalry among other competitors is low and complementary products or services are unavailable. If all the above exist then the industry or company is attractive and there is potential gain and growth.
From the moment of Home Depot’s foundation, it has continued to grow constantly by targeting strong markets with many new homeowners and young individuals. The company managed to grow fast by adapting to change and continued to be successful by holding on to its culture and values. The company’s constant effort to expand its culture has produced good products, customers and employees have helped Home Depot maintain its competitive advantage over the years. The Home Depot’s management lays emphasis on taking care of its employees, encouraging entrepreneurial spirit and being committed to the company’s standards. Efficiency in operation has been the hallmark of the company while achieving low prices and high level of customer services. Home Depot has merchandising strategy that has help the company in attaining greater
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The company lays emphasis on its culture, which entails individuality, infirmity, growth, non- conformity and pride in what the company produces. It also focuses on providing excellent wages and benefits, superior training and advancement opportunities and also providing excellence which is the key to success for every business. In terms of operational efficiency, Home Depot achieves efficiency by upgrading its computerized systems and implementing the satellite communication. This investment helps the company in reducing cost, support growth and enable decision making. Operational efficiency is paramount in achieving low pricing. This trait that Home Depot would help the company survive in West Africa, Ghana. Home Depot has introduced Television Network, which money is saving device that allows top executives to get instant feedback from local managers and again allows training and communication programs to be viewed in the store. In advertising, the company maintains a strong campaign using various media for both price and institutional policies for a long period of time. This channel will be best in getting information to and fro to management and associates in
Home Depot has clearly set itself up to be successful in the recent upswing in the housing markets. Their technology upgrade has proven to be successful in keeping stores stocked and employees more engaged with helping the customers.
The Home Depot mission statement reads as follows: “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight values include the following: excellent customer service, taking care of our people, giving back, doing the “right” things, creating shareholder value, respect for all people, entrepreneurial spirit, and building strong relationships.”
Home Depot’s corporate-level strategy is one of internal growth. This conclusion was reached based on the increased focus that Home Depot has placed on growing its existing online and traditional retail operations. Between 2016 and 2018, Home Depot is expected to invest approximately four billion dollars into improvements in its online and physical retail locations in order to make both work more synergistically and grow sales (Petro, 2016). Home Depot hopes that these investments will continue to increase sales at both its physical and digital retail locations, thereby growing the company without adding significant numbers of physical locations.
Home Depot is the fastest growing retailer in the U.S. by some accounts. It has a fascinating history of innovation and entrepreneurship. The company had some difficulties in the mid-2000s that some attribute to cultural clashes. However, during this period the company was able to take full advantage of the housing boom. Yet when the bubble burst, Home Depot was forced to claim substantial losses. Despite these loses Home Depot has weathered the storm fairly well and is in prime position to take advantage of an economic recovery; if it ever comes.
The Home Depot knows that they must stay on top of technology and management must be able to organize this function in a way that surpasses the competition, pleases the customers, and keep the employees satisfied.
If we look at Home Depot's business segments and the statistics on new home sales, we can see where the challenge is. According to the Commerce Department, sales of new homes grew by 6.6% in the month, setting the annual pace for 2010 to 307,000 total units sold. Although, there was an increase in September, this annual pace is the worst on new home sales since 1963, even when mortgage rates are at an all time low. This signifies why there would be disappointment from Home Depot. It is quite obvious that they will continue to struggle, at least through the 4th quarter of this year due to an industry dependent upon a strong real estate market.
Home Depot strives to provide the highest quality service to its customers. Home Depot achieves this by hiring professionals such as, carpenters, plumbers, and paint specialists. These experts are invaluable resources for less knowledgeable customers looking for a certain product or working on a new project. The Home Depot staff can help customers pick out larger and more difficult items such as showers, vinyl siding, carpet, appliances, and plumbing. After the purchase, Home Depot will have the items delivered and installed in the customer’s home. Home Depot’s focus on “product authority” is one of the main and drivers for the company’s high quality service.
Home Depot is a for profit organization that is a family owned organization that was started with the beliefs that all their products should be natural and non-toxic to the user and the environment. It was started by an individual with an idea to be different from the rest. It was built on the principle of creating value for their stockholders while never forgetting their values. They seek to be profitable, responsible and balance the needs of communities. The Home Depot 's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor 's 500 index. The Home Depot 's proposition was to build home-improvement warehouses, larger than any of their competitors ' facilities.
Thirdly, redefining the market Home Depot is now synonymous with home-improvement, it is done so through great customer service, knowledgeable
The Home Depot provided a different kind of home improvement store that was unmatched, because of their ability to sell to retailers and individuals, while fitting the needs of both. Smaller scale stores were around, but the massive supplies and range of choices the brand offered were unmatched. The current mission statement according to their corporate website is, “to provide the highest level of service, the broadest selection of products and the most competitive prices.” Based off of their website, I have come to the conclusion that they target hard working men. They seem to focus on community outreach and military outreach specifically. A lot of their websites designs cater to the purpose of their business. References and
An industry of competition, and tight margins The Home Depot, and Lowe 's Company are still at it. Both of these companies stand now as the industry standard for the home improvement sector. The numbers that will be presented in this study show proof that both companies have extremely strong financial positions, and a long future in the home improvement industry. Competition is good for the retailer, but even better for the customer.
The Home Depot was co-founded in 1978 by Bernard Marcus, Arthur Blank, and Pat Farrah. It is considered as the world’s largest home improvement specialty retailer. As of January 2017, there are 2,278 stores including the commonwealth of Puerto Rico and the territories of the United States, Virgin Islands and Guam, Canada, and Mexico. There are more than 400,000 associates working for The Home Depot. The Home Depot sells a wide assortment of building material, home improvement products, and lawn and garden products and they also provide many services. The mission statement of the company says the following, “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.” The vision statement is slightly shorter than the mission statement, it says that The Home Depot will provide, “one-stop shopping for the do-it-yourselfer.” The values of the company match the mission statement as well as the vision statement. The values of the company are as follows: creating shareholder value, entrepreneurial spirit, taking care of our people, respect for all people, doing the right thing, building strong relationships, giving back, and excellent customer service.
Home Depot is the world's largest home improvement retailer operating in 45 states, Canada, Chili and Puerto Rico. Home Depot stores aim to serve both do-it-yourselfers and professional contractors with home improvement superstores carrying between 40,000 and 50,000 different products. Home Depot has also been listed as one of Fortune's most admired specialty retailers for the past six years. In order for companies to succeed in the competitive current marketplace they must consider not only the bottom line and their investors but also their impacts on the community, their employees, and their customers. Home Depot was founded on the idea that treating employees well is an important responsibility. Home Depot believes employees that are
One of the differentiating factors of Home Depot was that it incorporated within its members a major aversion to any kind of beauracracy and hierarchy. It was a usual practice at the stores to ignore all kind of paperwork that was sent to them by the headquarters. They undervalued such directives to the extent that they would throw these papers in the waste basket or mark them with “BS” stamp and send it back to the headquarters. They believed that all this was a waste of time of the managers and they had more important things to address to at their stores, the most important of them being : satisfying the
Home Depot had an enormous growth of achieving $40 billion in revenue in 20 years. However its sales started to stagnate, unable to cope up with the fast growth. Mr Nardelli identified some of the problems, key being appropriate structure and systems to support a strategic growth