Submitted to Faculty of Management of Sabanci University May 20, 2008
1. Executive Summary First of all we started the project, as the group # 8, with searching for an innovative product to do a marketing plan. We aimed food and beverage sector first because it needs less technological information and much more creative marketing ability. We searched through internet and databases to find specific information about our ideas. We look for Turkish brands which are suitable for innovative products. As a