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How Far Is Too Far When It Comes Privacy?

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How far is too far when it comes to privacy? In a rapidly developing digital age, the boundaries are constantly expanding as new technology emerges. Data mining is not going away, so the debate on privacy becomes increasingly relevant. The line between what is ethical and unethical quickly become blurred, and certain entities are bound to take advantage of that gray area. Corporations claim they are collecting private data for marketing research to serve more relevant advertising and increase profits. Despite the marketing benefits of digital data collection, it is unethical for corporations to collect private digital data without taking proper measures to protect privacy. Our digital age and its ' progressiveness create a problem. 25 years ago, the public was introduced to the web. Since then, many companies have taken the initiative to expand and control it. Entire companies now exist exclusively online. Other companies profit from consumers just using the internet. Companies provide the service and people pay for it, which seems simple in theory; however, most of those companies are not forthright with their data collection policies. They lack transparency. These companies collect the data for various reasons, the biggest is marketing research. They collect an exceptional amount of data, creating a problem for the consumer. One danger created is "the capability to combine data gathered through web interaction with public records and census data" (Ward, Rongione, and

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