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How The Wizard Of Oz Changed American Popular Culture

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Baum’s revolutionary novel, The Wizard of Oz, was written during a significant transitional period in American history, as a shift from mass production to selling those produced goods was gradually beginning. Social and economic regularity soon developed into mass sales, a focus on departments, and a newly discovered leisure time. As society evolved, work evolved simultaneously; and as work transformed, life changed with it as well. Accordingly, young adults living in the country began to leave for a more promising city-lifestyle, even though social order was being built off assumptions (Corey, Lecture). In order to fully comprehend the transition from the country to the city during the 20th century, one must examine Oz’s significant impact and promotion of these new advancements, and recognize that Oz prefigured the emergence of many innovations and prominent individuals in American popular culture. …show more content…

Additionally, colors and their respective meanings began to originate. For example, the color purple was associated with extravagance and wealth, and while lower class individuals previously avoided wearing the color purple, they started to accept this evaded attire because they were now able to “create” color themselves (Corey, Lecture). So too, a new devotion to photography, radio, fashion, cosmetics, self-interest, and body image was developing. This transformative self-appreciation quickly led to the desire and acknowledgement of an ability to be whoever one wanted to be. Consequently, culture became an advertisement for

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